Developing a successful website has many different aspects, with making a mobile-friendly website is an essential factor that should not be overlooked. According to the surveys, more than 25% of the total traffic on a website comes from mobile devices. In some regions, this even goes up to more than 50%. This is indeed a huge number, which makes the UX of mobile websites one of the essential elements in website development.

It is not about just about squeezing the desktop website's content into a mobile's screen, and it includes quite some essential elements that you should focus on in your web development services. This article will discuss some important factors that you should consider to build a better UX for your mobile website.

Tips To Improve Your Mobile Website's UX

The Design Should Be Simple And Clear

According to Google research, people who surf a website on their mobile phones are usually goal-oriented, and they want immediate answers to what they are looking for. In such a condition, if they have to pinch and zoom to search for the information they are looking for, the website is more likely to receive more bounce rates than the traffic.

It is vital to build a mobile website with a simple and straightforward design, with the relevant information visible without users scrolling too much.

Elements Should Be Tap-Friendly

Now this one is quite crucial. Unlike the desktop, a mobile phone does not have a mouse and a cursor. At times, it becomes difficult for the audience to tap on the right element. For example, a menu tab consisting of multiple components can be accessed by clicking a dropdown button next to it.

It is crucial to have a respectable size for these buttons with mobile phones to prevent users from tapping into the wrong places.

Try To Have More AMPs

Accelerated Mobile Pages (AMP) refers to mobile website pages where the unnecessary content is removed, and only the important and relevant content is shown. This is to ensure that the loading speed of the website pages is optimal. Since mobile phones are usually not as powerful as desktops, it is recommended to use more AMPs to enhance mobile websites' user experience.

Actionable CTAs Should Be Integrated With Mobile's Functionality

Like I said earlier, a person surfing a website on his mobile phone is usually goal-oriented. It is essential to highlight your CTA as much as possible. The CTA buttons should have a decent size with a bold font to make it easier for a user to tap. On the other hand, it is also a great idea to integrate your website's CTA button with the mobile functionality for a user to directly call or get a call back for inquiry.

Add A Search Bar

Since mobile phones typically have a smaller screen than the desktops, there's a high chance that a user may overlook the information that he seeks on your website. A search bar here would be great as it would allow the user to land on the information he's looking for directly.

Consider these tips while working on the UX of your mobile website to improve your website's overall mobile experience.