App interfacing has taken the technology on mobile devices by storm. Through technology, businesses allow users to do many things such as grocery and retail shopping, hotel check-in and room selection, as well as, hotel room entry via app scans, all within the palm of the hand on a mobile device. But what happens when the technology doesn't offer the seamless experience the user needs? What contributions ensure a positive user experience of an App and also makes the user experience repeated and positively viewed by shoppers.
There are literally thousands of Apps on the market from a variety of different businesses each one offering a commitment of sorts between the user and retailer through registration, location information and sign up options. But what happens when user expectations and app limitations aren't a successful match? The mobile app development company designers who actually meet the needs of consumers and understand the entire step by step flow and options a user needs in the Mobil app experience will always come out on top. By implementing user-friendly UI/UX app designs a mobile app development company will ensure a high usage rating and positive user experience aligning them on a road to success.
The mobile app development company should focus on the universal and rudimental areas while planning and implementing a mobile application. Here are just a few principles of mobile app UI/UX designs that would cover a wide range of common issues of mobile app users and offers tried and true ways of implementation.
One great way to ensure a positive user experience is in App Navigation and Exploration. This tool guides users to their content effectively. It covers automatic detection of a location which is very helpful to a user searching for a local address. It is also beneficial to users to have the ability to locate a place not within their immediate location, but in a location where they would be later. For example, visiting friends for dinner at a restaurant located on the opposite side of town and needing its address and phone number. Using the Navigation option transfers users from the mobile app to the mobile web. The mobile web and app should mirror one another and the transition should feel seamless and offer the user both the location's address and map with restaurant and distance information.
Another important item that will ensure a positive user experience is a noticeable, easy to locate Search Field. This is an important field that is oftentimes hidden within a menu but needs to be in a pronounced area on the screen. The search dialogue and the search widget are within this family and also should have an easy access locale. Filter and Sort options are cousins to this family and, also, need to be easily accessible. These should be nice clearly marked with panels to sort items by color, size, and price. Every mobile app development company should note that taking a mobile app from good to great can be as easy as adding custom Suggestions and Recent Query Experience options. Remember the key is to understand and anticipate the user shopping needs by making user-friendly UI/UX app designs.
One shopping favorite is the Commerce and Conversions options. This is the option that enables shoppers to compare shopping features of items they are interested in purchasing. Without a proper compare option, many users are forced to repeatedly add items to their cart in order to compare items. The mobile app development company needs to consider how valuable the option of item comparisons is, and how it creates a more pleasant and thorough mobile shopping experience. The ability to browse items on the mobile app is just as important.
Browsing to compare then purchase is the goal of the user and should also be the goal of the mobile app development company. Making it easier to pay for items is extremely important in retail mobile apps. The mobile app development company needs to make it easy to edit credit card information and, if needed, to update the card info without the hassle of having to back out of the ready to pay screens to add this new information. Another convenience needed is to have multiple paying platforms readily available and easily accessible through noticeable buttons on the screen.
Earlier, it was mentioned that a Registration option acted as a bridge to the user offering a connection between the retailer and the consumer. The mobile app development company should focus on making sure that user expectation and app limitations aren't a problem in this area. A Registered user could very well mean a repeat user or consumer. This option promotes engagement from the user. Having this request at the beginning of the app experience is a barrier and should at the beginning of the transaction. This placement is less of a hurdle when the user is offering information in exchange for their purchases.
A good option is to offer 'Sign In' or 'Register' instead of 'Sign in' or 'Sign up'. The first sets of labels are less confusing and more specific adding an easier working environment for the user. Password authentication is also a very important part of a user-friendly UI/UX Mobile App design. The mobile app development company designers should be aware of frustrations of users when passwords do not work and the need to recreate or jog a memory may be helpful. A Password Hints option allows the use of a name and email address. This helps the user to reconnect with the app via email and quickly continue using the app promoting a user-friendly atmosphere.
Building user-friendly forms with practicable box shapes and that ascend up the page as the user completes the form is one of the often overlooked necessities to foster ease in completing forms in mobile designs. Confirm the field reacts appropriately when the cursor is inside it to prompt the numeric keyboard. This action charges more work on the back end for the designer but makes it easier for the user. Another part of those user-friendly forms is User Ability and Comprehension. This provides prominent text labels with a high visibility as with the Search tool mentioned earlier. This is an important field that is oftentimes overlooked when designers fail to foresee user challenges in not having enough information on the screen to make a selection of, for example adding or editing credit card information. These visual labels are very important in promoting a user-friendly screen experience for the user.
Almost all mobile app development companies has designs that are only as comprehensive as the information they've gathered prior to designing. This is vital because app competition is vast with over a million apps on the market today and an app with usability flaws will have a definite lack of engagement by users. To gather definitive information, a variety of usability studies should be conducted on each app to pinpoint each principle listed here, and also, these studies will highlight the good areas within each app and what areas may need more attention. The goal of this information is to provide designers with information that creates user-friendly UI/UX Mobile App designs and to boost chances for great user experiences and app longevity.
Melissa Crooks, A technocrat and a nature lover. She works with a reputed mobile app development company and has years of experience in blogging about web, mobile app design and developments tips.