Building a cross-platform application is a great way to build and deepen relationships with potential customers across operating systems and screens. A trusted cross-platform app development company can help you create one such application. However, the journey does not end with the application or when you release it in the market. In many ways, it actually begins from there.

5 key mistakes to avoid when launching a mobile application

This is not a foolproof list of the mistakes that most brands and businesses make while launching their application. However, keeping a tab on these 5 key mistakes will ensure you get the maximum returns on your investment.

A lenient approach toward bug-fixing: In the age of Amazon and Netflix apps, consumers have lost their ability of patience. If your app crashes midway or does not have a compelling UI/UX, or does not provide personalized offers and discounts, its most likely to fail. To ensure a great customer experience, it is important for your team to keep monitoring the app post-launch and actively fix the bugs.

Not having a clear plan for future updates: Its great that you have launched the app, and its garnering enough customer traction. But over a period of time, app users will lose interest if the application is not updated frequently. Releasing new updates becomes more crucial in the case of apps that are built for a range of devices and operating systems, such as Android and iPhones. It is because they have to keep looking and functioning well on all the devices.  Teaming up with an experienced cross-platform mobile app development company can help you identify bugs, remove them, and release new updates with more interesting and useful features that help you attract new users and retain your existing customer base.

Overlooking application security: Security is critical to the success of your application once it hits the market. If you have launched an e-commerce application, a streaming app, a healthcare mobile app, or any application that stores or asks for personal information from its users, it is critical to secure that application end-to-end. Not fixing bugs or not updating them with new features and releases can make your application vulnerable to cyber attacks. It is important to build on the tech stack of the application and embed the best security practices within the application right from the design phase. A cross-platform app development company can prove immensely valuable in helping you integrate right security measures into your application right from the start of the development cycle.

Not investing in customer service: So far, we have talked about the technical side of an application. But what is equally important is the quality of your customer service when customers want to connect with your brand or business regarding your products and services. A large number of businesses often do not invest in establishing a great customer service team. And this one mistake leads them to a growing number of unhappy customers, high churn rates, negative reviews, loss of repeat sales, and increased spend on marketing campaigns to acquire new customers.

Not tracking important parameters: Its essential for a business to identify and then keep tabs on metrics that define the success or failure of an application. Some of the metrics could be daily users, monthly users, time they are spending on the app, etc. Determining a few essential metrics and then monitoring them post-launch will ensure that youre keeping tabs on the health and performance of the application and can take immediate action if the app is not performing as per expectations.

Final words:

Mobile applications can serve a multitude of purposes. You can build them to accelerate employee collaboration and communication, build a scalable source of business revenue, or make your machines intelligent and more productive.

To lower development costs and reduce time-to-market, you can partner with a cross-platform app development company, so do not need to build separate codebases for different operating systems. At the same time, it is also detrimental not to commit common post-launch mistakes. Avoiding these mistakes will ensure that your application is well-received by its target audience and takes your brand to the next level.