Having an active and engaged Instagram presence can do wonders for your online profile, whether you use it to promote your brand or business. Unfortunately, this means that competing with others in the same space is becoming more difficult than ever before. So if you're looking to increase your number of Instagram followers in 2023, you may be wondering how best to go about it, and lucky for you, we have a few tips up our sleeves. In this article, we'll be discussing five ways that will help you get more Instagram followers so that you can boost engagement with your content!

Use All The Available Tools

As the number of businesses with an Instagram presence continues to grow, there is increasing pressure on brands to build a strong and engaged following. By 2023, using all the available tools to increase your Instagram followers will be essential for success. As Instagram’s algorithms continue to change and evolve, it can be difficult for brands to keep up with best practices. Fortunately, there are plenty of resources out there—from digital media experts who offer in-depth consulting services, to reliable websites where you can buy followers who may already have an interest in your product or service. 

Meanwhile, business owners, influencers, and content creators alike should use cutting-edge strategies to stand out from competitors on the platform. This can involve researching engagement-boosting tactics like hosting interactive polls, offering rewards for tagging friends, or sharing relevant user-generated content. Additionally, it is recommended to optimize your profile information with search engine optimization (SEO) tactics and post regularly and consistently to drive more traffic to your account. Taking advantage of all available tools while consistently experimenting and tracking progress with each strategy can help you get more Instagram followers in 2023.

Update Your Bio

As we move into 2023, it's time to get creative and update your bio! A great way to entice more Instagram followers is to include a short statement that summarizes your personality along with showcasing any specialties. Whether it be photography, fitness, cuisine, or design, the more detailed you can make the description, the better chance of attracting potential customers and brand supporters. Also, consider adding keywords that correlate with the content you wish to post on Instagram for interested individuals to find your account quickly and easily. 

Stay Consistent With Your Style

When you have a recognizable aesthetic, people will remember you and come back for more of what you create. Create content that people can relate to; talk about topics that interest your audience, and find clever ways to showcase the same vibe in each post. Take pride in crafting your brand’s story through photography and visual communication—this is how influence is achieved! Don't be afraid to experiment with different formats, such as video or audio. Stay consistent and go with what works best for your account’s uniqueness. Celebrate repeating themes that allow users to join in on creating a consistent storyline. With dedication and creativity, you will soon be found inspiring others with an authentic content style showcasing unique interests!

Provide Quality Content

In 2023, providing quality content on social media will remain one of the most important strategies for growing an online following. Whether you're marketing a business or building a creative portfolio, offering viewers content that is original, authentic, and valuable is essential. Quality content provides viewers with the information they need and crave while also establishing your expertise in the field.

Additionally, quality content keeps followers engaged, as it offers them more experience with the product or brand and encourages them to visit more often. It can also create conversations between followers around a certain idea or concept that was posted by you, giving them ownership over what you do as well. 

YUse Keywords in Post Captions

One last piece of advice that should be taken into consideration by all those hoping to gain a larger following in 2023 is to use keywords in post captions. Utilizing relevant, at-the-moment keywords can help more eyes find your posts and even increase user engagement. So come 2023, if you want to expand your presence on Instagram, adding relevant keywords in captions alongside great content will definitely help you reach a larger audience.