There's no arguing that using Instagram Reels to boost your company's online presence is getting increasingly popular. Instagram users who want to take advantage of the network are already built on the site.
Read on to find out how to use reels to boost engagement on Instagram.
Top 11 Tips To Boost Engagement Using Reels
1. Experiment with New Ideas
Instagram Reels is excellent because it allows marketers to have fun with their videos. They can either follow the newest trends or come up with their own original ideas. Who knows, maybe that idea may catch on and become a trend in its own way! That is unquestionably a win for any influencer.
Just ensure you keep two things in mind. What does your audience expect? What can you post that will highlight your strengths? If you can come up with concepts that appeal to both of these categories, you'll be able to generate a message that engages and sticks out.
2. Make Your Reel with Native Tools
You may use Reel editing tools, soundtrack, and visual effects to make your videos stand out. In true Instagram style, whenever a new feature is published, they want you to utilize it, and they will improve your exposure if you use it and the features on the app associated to it frequently.
As a result, rather than sharing a video you've made elsewhere, attempt to capture, edit, and add effects to your reels from the app itself to optimize your reach.
3. Repurpose your Tik Tok Videos
If you're already making material for TikTok, there's no reason why you can't use it on Instagram as well. Take some pointers from the playbook of ASOS. The company has a large following on TikTok and Instagram, and they've started using their greatest TikTok material to begin Instagram Reels instead of having to generate content for each network.
4. Upload Behind-The-Scenes
To keep people interested in your content, you'll need to post on a regular basis and with a variety of topics. Focus on the growth of your streams with a hired content producer that lives, breathes, and cares about them.
If all your reels are advertising or product pitches, it becomes tedious and monotonous. Behind-the-scenes videos are an excellent way to add variety to your material.
It can be beneficial to give your audience a deeper look into your creative process. It assists in the development of a relationship between you and your customers. It also allows users to appreciate the amount of time and effort that goes into your items or creations.
5. Follow the Trend
The most significant of these Instagram Reels guidelines is to keep an eye on the latest trends. This allows you to view what's trending on the site in terms of video genres and sound effects. When you can create content in this manner, you'll see an increase in both IG followers and interaction. It will be beneficial to act swiftly when a new trend emerges because trends don’t last forever.
6. Show Your Brand Identity
It's essential to demonstrate to your audience who you are as a company. Your principles, ideals, and the origins of your company. Reels are an excellent method to express your narrative in a concise and easy-to-share style.
Making a "glow-up" reel is a common method right now. This entails exhibiting a time-lapse of your journey from where you started to where you are now. This could entail presenting the progress of your affiliate link or the growth of your team.
7. Attract Viewers Right Away
The initial few seconds of your reel, like any other video material on social media platforms, are crucial. You need to do or say something that immediately draws the viewers in and makes them want to watch more. This could be a bit of flashing text or emoji on the top edge. You could also use a new trend in a different manner to attract more viewers.
8. Include Captions
Everyone is in such a haste to get their material out there that they fail to include captions in their films. But here's the thing: it's no longer sufficient. There are certainly individuals in your audience who are deaf or hard of hearing and cannot understand what you're saying.
That means viewers won't be able to appreciate your Instagram Reels unless they're accompanied by captions. Also, keep in mind that some users scan through their feeds with the sound turned off.
Instagram has made it simple for creators by letting them use the captions sticker in their Stories and Reels. Simply insert the captions in your video in a position where they will not be obstructed by the caption or any other on-screen button. Also, if you detect any errors in these automatically generated captions, please take a moment to update them for clarity.
9. Use Creative Edits
Although you may believe that 15 seconds is sufficient time for everybody to view a video from beginning to end, people have demonstrated that 15 seconds is sometimes too long to invest in a boring reel. Insert some fascinating edits and inventive transitions to keep the viewers' attention focused on your reel for a longer time.
Making an edit can be as simple as pausing and restarting the recording to make a cut. A cut is a straightforward but abrupt shift from one scene to another. You can use it to reposition yourself in front of the camera, and record from a different angle. The abrupt change of pace will catch the eye of your viewer. This little jump helps keep viewers' attention on the video, which keeps them watching for longer.
10. Consistently Post New Reels
Posting reels regularly is the best approach to building your brand and establishing yourself as a thought leader in your area. You must ensure that you stay top-of-mind for your viewers by providing them with new and valuable material to consume.
So, if you're concerned about including Instagram Reels into your content strategy, stick to it. It's the most effective technique to ensure that you're getting the results you desire when it comes to expanding your Instagram following. That implies you can't abandon up after a few Reels and assume they've failed. Continue because you never know when anything will go viral.
11. Personalities and Individuals
Show your viewers who the individuals behind your success are. Customers can engage on a more personal level when they can see the personalities on your team. Allow people in your company who want to get in front of the camera and talk about it to do so.
With a tailored list of 11 proven Instagram reel techniques to boost followers, grab eyeballs on your most fun and informative material, and turn the short video into your greatest video content online. Follow this guide to ensure your reels stand out in the crowd and help you gain more followers.