Social media platforms are integral to making or breaking your business. Online entrepreneurs are focused on marketing and promoting their brands on Facebook and Twitter. However, a handful of them is discovering the user-friendly social media platform- Instagram for their businesses. You may be wondering how a photo-sharing platform can contribute to the success of your brand and search engine optimization results in the online market. Read on to find out!

Create business accounts with back-end information

Like Facebook, Instagram allows you to create business accounts with back end information. You can get credible information about the performance of your posts in the form of like4like, shares and comments. Besides this information, you get an insight into the demographics of your followers and the time of the day that they log in the most.

Advertise on Instagram

Though the concept is very new, you do get the chance to advertise on Instagram and promote your business with success. You may opt for sponsored ads and reach out to the targeted audience without hassles at all. These ads, however, need to be created and presented to the targeted audience properly so that they become aware of your brand and start to follow it. Sponsored ads also help the interested customer or client to find you. With over 500 active users that log onto Instagram daily, you can get better lead conversions with this simple gesture.

Instagram has taken all the best elements of other social media platforms today

If you take a look at Instagram carefully, you will find it has combined the best elements of all social media platforms and presented it to customers. This is why it is popular today, and its registered user base is growing. Instagram allows you to connect with the targeted audience with the aid of visual media. Visuals have everlasting impressions, and this is where Instagram has cashed on. If you take a look at a photo, you will instantly like it and share it. In the case of videos, you need to see it for a few seconds to get the primary message. This image and video sharing platform has indeed made Facebook and Twitter take the back-seat.

Instagram is functional and mobile

Instagram is mobile, and so it is the first choice for people that are always on the move. They can use the social media platform for positing pictures of their products. The best part of Instagram is you do not have to hire professional photographers for the task. This social media platform has many photo filters for you to use. They improve the quality of the pictures immensely. Instagram is simple for everyone to use. This is why it is popular among the young generation and has over 500 million active users today. They access the website daily primarily because of its ease of use and simple interface.

Therefore, if you have not started to advertise and use Instagram for your business, start doing so today. You are bound to see good results and more targeted traffic with success!