Content management systems are popular on the Internet today. One of the best platforms for such systems is Joomla as it is easy to use as well as multi-functional to the user. Joomla is one of the most widely sought after and optimized websites when it comes to content management systems for businesses both small as well as large. However, to make your Joomla website visible on the search engines, it is prudent for you to hire skilled and experienced SEO specialists in the field. It is hard for the site owner alone to get the visibility of his Joomla website online without hassles. Therefore banking on the right professionals helps him to improve search engine rankings as well as reach out to a broad base of targeted traffic to his website. 
 

Joomla and search engine rankings

When you are using this system, it is prudent for you to always rely on a skilled and experienced search engine optimisation specialist or company to optimise your website that is based on Joomla for better search engine rankings on a regular basis. When it comes to the maximum optimisation of your Joomla website, you must ensure that you have URLs that are a search engine in a friendly way. The biggest advantage of Joomla is that it allows the site owner much functionality when this URL is activated. Check the URL and see if it is search engine friendly- in case it is not, enable it so that the page becomes readable as well as can be quickly indexed in the search engines.

Some esteemed SEO companies in Australia as well as in the world state that new custom URLs should be generated instead of the ones that are automatically used. You have the option to use the Joomla sh404SEF plugin for the purpose. Once you use this plugin, you effectively can add the URLs that are customised to your desire. This plugin will also largely help you to add meta tags that are manual.

Page titles – change them to gain better accessibility

You can also alter the titles of your web pages to generate better functionality. In the beginning, you might find it hard as developers do not agree to it. However, in the search engines, the titles of your page are essential as it plays a crucial role in its ranking. In case, you wish to do it yourself; the process is simple. You need to visit the menu manager and click on the main menu. Click on the home option, and you will find new parameters. You just need to click on "system" and later change the field which is marked Page Title. Write the title you want and click on the save option- your job is done!

Using 404 pages

If you take a look at Joomla, you will find that by default, it does not give you much information when it comes to 404 pages. It provides you with a link that goes back to the home web page. SEO experts say that you can create a 404 page that is customized for your needs. This can be done by using standard plugins. In this way, the visitor can be taken back to the website. You also can add a search box on this 404 page and so visitors can get the resource they are looking for. Ensure that the SEO company that you hire evaluate your Joomla site and provides you with the best search engine optimization development strategy. Reputed SEO company, Joel House in Australia, states that you can get good visibility in all search engines if you follow SEO strategies for gaining better visibility on search engine websites. The experts here suggest that you might have a good design and some links that go back to your site based on Joomla. However, this is not enough to give you the web presence you want and deserve. They say that Joomla might be a great content management system however when it comes to search engine optimization, you still have much work to do. The following are some easy tips to improve the SEO of your Joomla website-
 

Activate Search Engine Friendly URLs - with the help of these URLs you can get better search engine rankings. Search engines index dynamic URLs well however you get better results when you enable URLs that are SEF in nature. To enable these links, you need to do it from the administrator backend. There is a Global Configuration you should look for in the form of an icon. Click on this icon and enable the SEF URLs for your Joomla website. In case, your site operates on the Apache platform; you need to rename the "htaaccess.txt" and change it to ".htaccess” You will find that Joomla has an SEF component which most webmasters are not aware of. However, it does perform well when you use it with the right results on search engines. 
 

Meta tags - The use of meta tags help you to get improved search engine rankings and better traffic from search engines. Remember when you are using meta tags ensure you use the description as search engines are no longer using keywords. The description should be utilised in such a way that it influences your customer to click on the link provided. Search engine experts suggest not to leave an excerpt of the text for visitors as this will not encourage visitors to click more.
 

When you are searching for better search engine ranks for your Joomla website,ensure that you keep the above tips in mind. Bank on search engine experts that have skills and experience when it comes to working on your Joomla website. Also, ensure that you get performance reports so that you can analyse how the search engine ranks of your site are improving. In this way, you can get a better web presence and more visitors to your site without any hassles at all.