Trying to figure out how to attract more visits to your website? You might want to adopt a mobile friendly website design to make your website popular among the smartphone users.

With smartphones becoming indispensable in our day to day lives, the importance of mobile friendly websites is quite obvious. You must remember that smartphone users would form a large chunk of your target audience as most people tend to browse sites casually on their phones in their free time, rather than using a PC. Thus, you must make sure that your mobile website design is convenient for the users. Here are a few simple ways by which you may make your website mobile friendly.

Quick loading speed

One thing which you must keep in mind is that mobile data connections usually have lower bandwidth. This means that the connection is slower and requires more loading time. If a webpage takes too long to load, it already creates a bad impression for the new visitors and they end up switching to a different website. This is why, you must make sure that:

• The image files are simplified into smaller sizes.

• The page isn’t heavy with audio visual files.

• The website runs smoothly.

• Response time is fast.

Mobile friendly layout

As smartphones have smaller screens than PCs and a completely different aspect ratio, you need to design the layout accordingly. Needing to zoom in and out frequently creates and irritating and frustrating experience for the users. Your website must be able to display its pages on smartphone screens in the right aspect ratio. There are three main mobile friendly website design solutions:

• Responsive design

• Dynamic serving

• A separate mobile website

Easy navigation

Those visiting your website must be able to navigate through it with ease and find what they are looking for. Even if you offer the product or service that the users seek, it won’t be of any use if they can’t find it. This is why easy navigation is of great importance in mobile website design at a time when the competition on the digital platforms is high.

• You may add shortcuts and widgets.

• A logical flow among the pages would be nice.

• A category section would be a good addition if you offer a wide range of goods and services.

There are also several other ways in which you can make your website mobile-friendly. If you do not have much experience in building mobile websites, it is recommended to get it done by a professional web design company.

Why is mobile friendly design important?

Before investing in making your website mobile friendly, you might want to check out why it is necessary.

• The Google search engine greatly prioritises mobile friendly websites, listing them among the top search results.

• The easier it is for the visitors to browse your website, higher would be the conversion rate, i.e., they would be more likely to make a purchase.

• If a user enjoys a good experience on your website, they are likely to revisit in the future.

Due to all these factors, mobile friendly website design is worth investing in. You may check out the reliable website development companies and get in touch with them for your website.