Typography is the main element in any design you create. Without proper typography, you can't get your hands on the appropriate design because it plays a huge role in letting people know what your design is about and what message you want to convey to the audience.
Typography has a significant part in the success and failure of your brand or company, so choosing the correct typography should be the priority of every graphic designer or developer. The main reason for creating a website is to convey specific information to users, and if we fail to fetch it relevantly, we are failed as a developer.
The content you create on the website should be easy to read and understand, and it all can be done by picking the right fonts. If you are new to the designing field, you surely need to brace yourself with all the essential terms that make you professional. It requires time and proper learning to master yourself in it.
I am here to guide you with the basics of Typography that will help you become a professional one day. Let's proceed with the article and discuss every detail of Typography.
Importance of Typography
In order to brace yourself with all the essential information about Typography, one should understand why Typography has enormous importance and why every designer pays particular emphasis on it. Typography is an art where you arrange letters in a way that they become understandable and readable. It comprises Font style, Font size, Appearance, and a few other things.
Now the question arises why it is so important or what difference it brings? Establishing an excellent visual hierarchy is essential for a website, and it can only be built with the right Typography. Let's put a light on a few essential characteristics that depict its importance.
A right Typography helps you establish your brand's name and enhances its reputation among users. When users quickly understand and read the content on your website, they will likely visit again and again. A trust will be built, and it will help you to carry your brand permanently.
Typography profoundly affects the way that users process and see the data passed on by the content. Eye-catching type is significantly more convincing than frail textual styles that don't fortify the message of the content.
Typography helps to convey a particular message among users, and if you fail to choose the right font or size, the word might get wrong. Hence, if you want to convey the right message through your website, appropriately picking fonts is crucial.
Choosing the right font style and font size for your website makes you professional. A professional designer knows which font will go best for a particular brand and which font to avoid. Hence, it reflects the professionalism that makes you an expert graphic designer.
It helps you to manage a good structure of your website that let people easy to find their desired content.
Let's get started with the basic terms that every beginner needs to know to become a professional in this field. Without having proper knowledge of these basics, one can't proceed further. A few fundamental elements of Typography include:
Font Vs Typeface
The first element/term that trips most people is the difference between Typeface and Fonts. People usually consider both terms as same. However, there is a difference that needs to be understand by every designer and developer. A typeface is the common name of the family of interconnected font, for example times new roman font. On the other hand, Fonts depict the length, weight, and style that add up to Typeface, For example the Times New Roman Regular, Italic, Bold, etc.
One should remember that not every typeface comprises multiple fonts. I have seen many people using both terms exactly the same, which is entirely wrong.
A professional graphic designer should know the difference among both because it creates a significant difference. Learning differences among both terms is the first step of becoming an expert. Once you are capable of distinguishing among both, proceed to the next level.
Serif Vs Sans-Serif
When you finally realize the difference between Serif and Sans-serif, it won't be complicated for you to choose the right font for your website. A serif and Sans-serif fonts are the main fonts from which a large family of fonts originated.
Various Serif and Sans-serif fonts are used by different designers, including Helvetica, Avant Garde, Arial, times new roman font, Georgia, Palatino, and Garamond. Every font describes a specific mood and feeling, so you can't go with every font for any brand.
When you are focusing on a shirt brand, you should go after fonts that are modern and stylish to appear while a few demands such fonts that are easy to read and understand. It all depends on your priority. If you want to attract users, modern and stylish fonts are there for you, while if you're going to let people understand the content on your website, use simple and easy to understand fonts.
Important Elements of Typography
When working with Typography, a few important elements needs to be focused on. Those important elements include:
1- Size of Text
The size of the text matters most when it comes to choosing the right Typography. If the size you selected isn't readable or understandable, how will people perceive your message that you want to convey through your content? A professional designer should know where to write with large size and where to focus on the small size.
Some content requires large size text while on some points, it won't look appropriate. Hence, if you brace yourself with the basics of font size, it will be easy for you to get a grip on the right Typography.
Contrast impacts the comprehensibility of a square of text tremendously. At the point when we talk about complexity, there are two key things to remember. Initially, it would help if you guaranteed the difference between the content and the background is sufficiently able to be observable.
When it comes to color availability in structure, the same goes for your content. In case you're uncertain of whether your content will have enough difference at that point, utilize an apparatus, for example, Lea Verou's Contrast Ratio instrument to support you. Moreover, the font that you chose should have the right weight.
The actual problem arises when people don't bother about the space between letters and your content messed up. To make your content readable and understandable, you should pay particular consideration to space. Give enough space between the letter and make room for them to breathe.
The content on your website decides either your website is a success or failure. If people aren't able to recognize what your content is about, it will inevitably have an adverse impact. Hence, to make your Typography experience best, focus on space only then you can get your hands on the right one.
4- Develop Good Hierarchy
Establish a functional hierarchy means to create a good structure for your website. It starts from the beginning when you are about to generate a website. The structure of your site likewise plays an important role; if you managed it correctly, it would have a great impression on users.
The impact of the hierarchy can be massive, so never take it for granted. You should develop the structure of your site so that the reader won't find any difficulty finding their relevant content; otherwise, they might switch to another site. If you keep this factor on your mind, you will succeed in generating the right Typography.
5- Line Length
The length of the line is another sensitive issue that people usually forget. Having minimum words in a single line is essential to enhance the readability. If you put a lot of words in the same line, it will be hard for the reader to understand and read and without proper understanding they won't get your message that you want to convey.
Moreover, having fewer words in one line and more words in another line will have an adverse impact on the structure. Hence, I will recommend you stick with 45 and 75 characters. It will be best for the content, and your reliability won't be affected. Size matters a lot in Typography, so don't take it for granted because it enhances the readability.
If you are a developer and new to this field, you might be having various issues regarding Typography. To overcome such issues, you need to brace yourself with the basics only then you can move further. In this article, I have made sure to discuss Typography's essential elements that are useful for every beginner.
It will help you to become a professional. Hence, to move further, first understand the difference between Typeface and fonts and later get your hands on other basic elements. Once you brace yourself with all the important elements, nothing can stop you to become a professional. I hope you will find this article helpful and informative.