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  • 7 Ways by Which Google Evaluate Links for Search Engine Optimization

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    Every webmaster you meet to discuss how your website could become more authoritative by google's search engines will tell you that links pointing to your website are a crucial factor. Do you desire to get ranked on the first page of Google? Then, get it right with the links pointing back to your website or webpage. In the eyes of the google engines, getting links increase the authority of your website and also gives it more priority than many more webpages or sites which are not 'armed' with as much natural and authoritative links. However, to rapidly achieve these authority links, webmasters and SEO experts believe that adopting SEO services such as the local SEO helps to move up your local business webpage to the first pages of google and also improve your website performance.


    But just as you have this knowledge of what google desires, google also have realized that there are cases when webmasters, bloggers and website owners may want to spam links back to their websites in order to increase ranking. This is why search engines like Google and Bing have designed systems to clearly identify links that are authentic and natural from links that are not. Apart from this, google also takes the issue of spamming websites with artificial links seriously. With the penalty levied on such culprits, Google is able to control the kind of links that are being generated for websites and blogs.


    So, what ranking algorithm does search engines use for search engine optimization? Check out the following:


    1. Authority of the link source:

    The same way you would easily identify the presence of a casual worker at an executive meeting in a big firm or company, this is the same way google and other search engines fetch out links from a source with little or no authority from those with higher authority. Your website will likely not experience any upturn in fortune by regularly getting links from such sources with low authority.


    But your website is on course to be primed for search engine optimization when you are able to get links from authority sources. Just think about all the best websites in your niche; now imagine if you could get links from these websites pointing back to your new website; the assurance is that your website would become more authoritative too. Getting links from authority websites is no joke, but if you are able to pull out a way to get them, you will surely be a happy website owner in the long run.


    2. Diversity of the sources of links:

    In times past, webmasters were able to explore SEO by spamming websites with inbound links from the same source. But now, the landscape has changed totally. All thanks to google, now Search engines have been designed to 'appreciate' or 'value' inbound links from multiple sources. This has been done to avoid situations where webmasters and website owners will heavily spam their sites with unnatural links from similar source. The page authority of your website can be only be increased when the links you get back to your websites are from different authority sources.


    3. Relevance of a webpage to the links:

    Google can easily know if a website or webpage has striking relevance to the source of certain inbound links. This is done to curb situations whereby links from sources of little to no relevance are easily directed to a webpage just for the sake of pointing links around. That is why it’s expedient that links pointing to your website are derived from web pages with contents that are relevant and similar to the webpage at the receiving end of the inbound links.


    4. How relevant are the contents around the inbound link:

    Google also looks out for the contextual relevance of the texts surrounding the links that are pointing back to a webpage. In situations where such texts are not in conformity with the surrounding or nearby links, google engine is able to flag such as unnatural or manipulated. This is obviously not good for your webpages' SEO. The best practice is to place your links in webpages with relevant contents around them. This would surely increase your website's authority every time you do so.


    5. The NoFollow Tag:

    Most webpage owners are often of the opinion that Nofollow tag is very important to avoid their outbound links from being used on unauthorized or questionable web places. With the HTML code, you can easily identify your own webpage link has nofollow in order to avoid any problem. However it has been suggested that google currently have the habit of marking enough nofollow links as good for search engine optimization. Therefore, you might be doing your website lots of favor by having more nofollow links.


    The best practices to always be on the friendly side with Google's search engine is to design a natural referral system whereby your audience and readers are always easily spurred to consistently follow and click on your webpage link. This would give your website more authority and recognition from Google. With this in places, In no time, your Web pages will begin to appear on the first page of search engines.

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