In my point of view the Logo designers are similar to the great athletes of our time who say “I try to improve my every day,” If you are on a task try to learn and improve, this comprehensive logo design guide is a great place to start. In this post, i will present five practicable tips to move up your logo design at the next level.
1. Be unique and smart:
Logo design is the art of uniqueness, a logo is what helps out to be differentiating a brand from its opponent, and so it's very important that your logo stands out from the rest impressive many brands struggle with.
The logo design isn’t about creating something that looks attractive; it’s about helping a brand require and show why they exist so it’s very important before you start design logo you need to spend time on solid research about your client and their needs.
2. Understand the brand and its needs:
The logo is not just an ordinary image, but it’s an identity and an introduction to a brand. The logo must get in touch with definite viewers while designing; you must keep in your mind.
Write down the points and your research about what you think regarding the brand or ask the questions to your client like their target audience? How do you plan to introduce the brand? Ask about their main competitors? And about their goals, these may be the relevant key question you should ask before logo design.
3. Keep it easy and focus on mobile first:
In the digital time, the logo must be appearing on multiple devices and across social media; so you have to create something that goes beyond the paper. It must look great on different platforms, work for apps, icons, avatars and print, and must be flexible in size.
In short, now day’s each and everyone accessing the web using mobile rather than the desktop, a number of logo designers fail to control the size their designs are reproduced at. When it moves toward to tiny number pixels, an overly particular logo is just going to appear like a splotch, while a smooth, minimum design with a use of simple color patterns is still easy to recognizable by the most.
In order you are looking yourself as successful logo designer, you should be a creature of design. The process, guidelines, and approaches mentioned above are the similar strategies used by the majority successful logo designers around the world.
Are you looking the great custom logo design for your company? If so, keep in mind your business goals and mission statements before choosing the logo for your brand.