Drupal has hook_mail function to send emails. This function is capable of sending email to a single user.
If we need to send an email to multiple user then we can write a function and call this function within foreach loop. This should be a simple and straight forward approach.
However there are lot of existing options which provide bulk email feature with multiple options like send emails taxonomy/user wise.
Here is a list of existing options, using which, we can implement bulk email functionality:
1: mass_contact
2: vbo
3: mailchimp
4: simplenews
There are lot more options but these are very simple to implement and lots of options.
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