This blog is the continuation series of my last blog posted on Facebook Marketing Tips for Your Business. In earlier blog I have explained in detail various tips and techniques required for promoting your business on Facebook social network.

In this blog, I have covered some important tips which are highly beneficial social media optimizers and are required to promote business on Facebook effectively by following the guidelines for successful post creation and responding to audiences. Below you can see these tips in details:

How to create a successful post:

• Posts between 100 & 250 characters & get about 60% more likes, comments & shares.

• Try to post photo albums, pictures and videos to get 180%, 120%, and 100% more engagement respectively.

• Posting quiz and questions always drive more visitors.

• Write your customer testimonials or reviews on your business page for brand authority.

• Post special offers, services and products update information regularly.

• Give response to all personal messages.

• Always try to define your Milestones.

Best Practice: Respond to your audience:

• Continue to engage: Continue to encourage people to develop a relationship with your business page and make sure you respond to comments & private messages too.

• Address specific people: If a lot of people have commented on a post, always try to tag them in your response by typing @ before their name.

• Keep track of messages: When people send you a private message, youll see a notification about it in your admin panel. Keep track of new messages and respond to them to let customers know that youre listening.

Measure your results

It's important to keep track of how your sponsored stories are performing so you can make the adjustments necessary to achieve your goals. Page Insights are the analytics for your Page but they'll help you understand your audience and the content they respond to. Ads manager has info about your Ad performance so you can learn the best ways to reach your target customers.

Source: Facebook Business