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  • Digital Marketing and it's Role in Business Promotion

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    Digital marketing: Promoting product or brand via mean of electronic media which involves the proper usage of channel and methods that enables a product owner or and organization to understand the current market requirement and analyze the marketing campaigns in real time and real world.

    In simpler terms we can say that, In digital marketing the marketers monitors and analyze the current requirement, condition and demand of your product in real time on that basis they will prepare a strategic marketing plan to target a specific area and the targeted audience or users of the product to achieve their marketing goals and raise the usage of that product in market.

    Prominence of Digital Marketing

    We can call today's time a world of Digital Peoples, so there is no doubt that the world is converting more quickly and becoming analogue to digital. Peoples are using electronic media as a mode of communication for there day to day not only routine but for the social purpose too. Peoples consumes digital content on a daily basis by the means of Smart phones, Laptops, Tablets etc and companies who are yet not become digital are recognizing the importance of getting digital because it is immensely important not because of its growth but also because of it is future of market.

    Digital marketing are also beneficial because of the following reasons:

    1. It omits the loss of paper newspapers, books which are the old fashion of communication methods.
    2. It is more faster, practical and versatile then traditional method.
    3. It also target exact and wide group of audience at any part of the world and and marketer can assume and track results easily the right result for their product by analyzing the performance of their campaigns it also allows you to make changes instantly when required and plan more effectively according to market.
    4. An social media campaign also communicate the same message by spending a lesser amount of money then other modes of communication.
    5. Managing customer relation and resolving there issues and their quires and gathering knowledge of their experience with the product which will helps you not only to improvise more in your product but this also keeps customer engage in buying cycle.

    Some of the common types/modes or Techniques of Digital Marketing:

    • Website (SEO content)
    • Blogs
    • Internet banner ads
    • Online video content
    • Pay-per-click advertising
    • Email marketing
    • Social media marketing (Facebook, Twitter, Youtube, LinkedIn, Stumbleupon, Pinterest, Tumblr, G+,etc)
    • Mobile marketing (Instagram, Flickr, Snapchat, SMS, MMS etc)

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