To know about Social Media Marketing first we should know what is Social Media.

What is Social Media?

Social Media is a web 2.0 sites that allows users to collaborate and interact with each other. Social Media is a tool of interaction between people or group of people across the world where they create, share their ideas and views. Moreover, in today's business world it is used for promoting products by business marketers so that they could reach wide range of people in less time and spending lesser money, hence, we can say that social media is an instrument of social and business communication.

Social media Marketing

Social media marketing is a part of Internet Marketing which increase the website traffic through social media sites. Social media used to increase the branding and authorization of the product or website. Besides, it also helps in building links that in turn support in SEO. Social media marketing is all about promoting products over social media through internet, so that it could reach a wide range of targeted audiences and marketer for better visibility of their product and its result and impact over customers.

Social media marketing requires time and effort. It helps business growth and sales to boost up and helps to reinforce or increase brand identity of a product. If not handled with care it can damage your reputation and effects negatively to your business growth.

Some Social Media Marketing Benefits:

1. Increased traffic
2. Developed loyal customers and fans.
3. Generated leads in boost sales and product brand name.
4. Improved search ranking in search engines.
5. Grew business partnerships.
6. Reduced marketing expenses as it is a low cost marketing process.

Social media Marketing activities to promote your business or product:

1. Blogging and posting quality content
2. Online networking (Facebook, linkedIn, Twitter etc)
3. Social community website (Doctors hangout, E.Factor, Ecademy etc)
4. Bookmarking and information sharing (Stumbleupon etc)
5. Online Video publishing (YouTube, MSN video etc)

References or to go more in details please visit the following link:

1. www.marketingdonut.co.uk
2. Wikipedia.org