Your LinkedIn profile showcase your professional engagements over the Internet. It has been rightly said that “Facebook is like a college party, Twitter an office party and LinkedIn a professional networking event”. LinkedIn provides a detailed information of you, your work experience, education, and achievements. It also provides a platform, where you can link people to other websites and social media channels. Your LinkedIn profile can be easily found through the searches made on LinkedIn and search engines like Bing, Yahoo and Google.
With millions of people already registered over LinkedIn, only a very small proportion are able to fully harness and utilize its power. Many of them underestimate the potential of a great LinkedIn profile. Whether you are gathering leads, hunting for a job or looking for the networks, a professional LinkedIn profile is an amazing way to ensure that you are discovered by right people. Many organizations asks for a link to your LinkedIn profile instead of the soft copy of your resume. Even if you apply to an organization with a resume, employers or the recruitment managers are likely to spends only six seconds on the resume. They are likely to search for your LinkedIn profile. When people search your name over the internet for your name, your LinkedIn profile is most likely to come as top search. Your recruiters will analyze your linkedin profile strength to see how well-connected and recommended you are.
LinkedIn populates your headline with your current company and job title by default. Don’t leave it that way. By listing important keywords in your headline, you can make it searchable. Your headline should compel people to view your profile so that they can learn more about you. Consider speaking directly to the audience and listing your speciality. An ideal headline should be around 10 words.
‘First impressions are important’, make sure you use a professional headshot. Best professional head shots are the cleanest, most inviting and engaging. Do smile ! Within seconds, potential employer will see your LinkedIn profile and make judgements.
There is no wrong or right way to create a profile summary; but there is an idea way to do that. Effectively fill out the ‘summary’ field with 4-5 of your biggest achievements. Try providing the information as bulleted points to make it impressive and readable. Try writing the linkedin profile summary in the first person but without too much use of pronouns ( I, they, we, etc.) If you are a presenter or a speaker, you can also add videos, documents or other media files.
Jotting down the experiences can be similar to your resume. LinkedIn provides an opportunity to create a visual profile wherein you can add media files too. You can also upload your standard resume information in the form of .doc file. Listing down the experiences in the bullets will make the information clutter free and easily understandable.
If you have a blog of your own or working on an online portfolio, you are allowed to make link three URLs on your profile. Now that the options are few, use the best discrete information rather than the dog videos or a pup care blog.
Social Media is all about developing the connections. Endorsements and recommendations are great. Follow a simple rule ‘ Give and you will receive’. Relationships on Social Media are built by giving and receiving. You can only get noticed if you built a relationship. Endorse the skills of your ex-colleagues, friends, batch mates etc. Send at least one recommendation in two days. Never ask or presume to get a recommendation back, once you start sending them, you’ll start receiving.
Staying active and Staying Sharp is the key. Keeping your audience engage by providing them information on hot selling topics or events. Sharing an update, publishing a post and uploading a infographic opens a window of audience engagement. Besides, you can also reach out to the target recruiters by posting about the longingness for a job change. You can join the relevant discussions and groups to get in touch with prominent industry players. Post articles, respond to queries and participate in discussions.With such active involvement, you’ll add more and more people.
If you connect to the people whom you know in person, chances are you won’t get beyond 100 connections. It is advised that you expand the number of your connection to the maximum. However, you should be cautious in choosing the right people, if too many people “I don’t know this person’ , your LinkedIn account will be deleted without a prior warning. Trick is to get ‘500 connections as quickly as possible’
Users with All Star profile strength (100 percent profile completeness) are 40 times more likely to avail LinkedIn opportunities. Your profile is complete when you have the updated information about the following:
Two past positions
At least three recommendations
Follow this LinkedIn profile tips mentioned in this article to have a perfectly created LinkedIn profile that will stand out to hiring managers, recruiters, and potential customers.
What other best practices can be included in the list ? I would love to read the contributions and suggestions in the comments below.