They say ‘First Impressions are the last impressions’. Whether you believe it or not, the font-faces and the typography create immense impact on the mood, user experience, readability, anticipated article length and much more. Typography is present everywhere throughout the World Wide Web. A number of missions and varied applications rely on the chosen typography fonts to legibly and cleanly convey the web-based products to the readers or target audiences.

Image Source : www.sixrevisions.com

A good Web Typography has the potential to reveal a quick response and ability to create an atmosphere, much similar to the human voice. It is one of the most important element for a successful website design. It is very much important that a professional web designer should understand and apprehend various typography designs and principles that helps them to create a gratifying and a pleasing web design.
Whenever, a potential customer or a web user visits your website and gets impressed by the layout and unique typography inspiration, he is compelled to read the content to know more about the company’s business. To ensure that your website is readable and attention grabbing, the  designers should  pay attention to the typeface or font selection. A proper font selection conveys purpose and character of your website. Choosing a perfect typeface reflects the purpose of your content and website. Text Aligning and arrangement can also have a huge impact on the readability of your web content. Usually, the designers use traditional font alignment styles, which are left, right, justified and center. However, due to the abetment of Photoshop images and powerful CSS typography, designers can align the text as per their choice.

In this typography style guide, we take a look at 7 incredible ways to use typography effectively in your Web Design.

1. Paying attention to Macro and Micro Typography : For a successful website, you are required to pay attention on both Micro typography (which includes readability and spacing between the letters) and Macro typography (which includes aesthetic artistry and appearance).




2. Reading and Proofreading the Text : It is advised that the web designers should properly read and proofread the content which they get for the uploading purpose. Unfortunately, majority of the designers, blindly copy and paste the content over the website considering their job is done. Once the designer paste the text, he should analyze it by reading that whether the document or a paragraph is appealing to the eye or not. By thorough reading and analyses, designer can remove unnecessary spaces to make it compact and more attractive.




3. Maintaining an Organized structure : An organized structure or a proper hierarchy in text assist the readers to perceive where the starting and the ending point of the content is. An organized text also help the reader to understand the key points of the content. According to the rules of typography proper font size is to be maintained. Use of small fonts for the body content and large fonts in the headlines, maintaining proper alignment and line spacing offers content an organized hierarchy.




4. All about Typeface or Fonts : Font Style, Font Colour and Font Size plays a pivotal role in determining the success and readability of your website. Font Style should properly gel with the layout and the theme of the website. Once done with selecting the suitable font style, you are required to choose an applicable font colour. Never pick a  font colour that matches with the background colour of the website. For example, if you use blue as the background of your website, don’t select violet as a font colour. You can use drop shadow and bevel tool, provided the content of your website is readable.  Besides, always choose a proper font size for body as well as the headline so that the readers can read and analyse the text without any snag. Last but not the least, don’t use any fancy fonts. No matter how attractive a particular font looks, if it is not supported by the browsers, it's of no use.




5. Spacing : Just like any other postulate of typography design, spacing also plays an important role in ornamenting the website. Proper space should be provided between the words and lines to enhance the readability of the content. However, it is advised that too much space should not be given between the paragraph, this practice may confuse the readers.




6. Alignment and Line Height : Generally, text is read from left to right. While placing the content on your website, the designer should Left align the content, thereby making reading more easier and comfortable to the visitors. Similarly, a legitimate Line Height offers better appearance and readability. Proper vertical spacing between the lines are to be maintained so that the paragraph doesn’t get cluttered.




7. Adequate Highlighting : Your text will surely contain some links or the key words. Highlighting the keywords or the links with attractive colours will aid the visitors to identify them easily.

Web designers focus their attention of the design and layout and completely forget about the use of typography, the odds are that the visitors don’t pay much attention to the images, sounds or colours, they are instantly looking for a well-constructed text with appealing typography.