Design? It is an important element that can make or break your business. As it acts as the front face of your organization, therefore keeping it with the trends is very crucial.

In today’s innovative world, people love having trendy things, regardless it is food, a web design, or fashion. It is quite understandable that at the time of developing a website or even a single webpage, a developer puts his soul and heart into it. However, to get the best out of the efforts made, all you have to do as a developer is to incorporate your website with the latest available design trends in order to make it look like fresh, attractive, and helpful.        

What is the most important thing to focus on while designing in 2018?

There is no doubt that the only important thing is ‘Customer Experience’. Being a good designer, you always have to strive and struggle hard to make sure that your website designs are peacemaking, professionally wealthy, and offers 100 % satisfaction to the users. 

The simple yet operative key to ensure customer satisfaction is none other than ‘performance’. A website or webpage that can fulfill all the expectations of end-users along with being optimized for the Google, browsers and device compatibilities wins the battle of finding the way into customer’s heart. But, it needs great efforts from designers’ end.      

Thus, I interviewed some of the leading designers to share their views about ‘how the web designs are evolving’ and what will be its future. Apart from it, I also asked them to provide the development tactics of which you as a designer should be aware in order to stay ahead. After the deep study in regards to this and here, I compiled some latest design trends that must be considered in 2018 at the time of deciding the appearance and texture of your website.

Flat Web Design

However, the flat web design trend was famous in 2017 also but in 2018, it has become more popular. These are the designs with the simple user interface that are streamlined and sleek thus making the website easy to read and visually appealing for the end-users. Providing benefits like rapid loading, clear appearance, and easy designing, flat web designs focus user-friendliness which directly leads to higher conversion rates. Moreover, they are well-known for owning better mobile responsiveness.

Animation

As the life of all is on a speedy platform, the consumers prefer spending the least possible time in discovering what they need online. The animation is a tactic that appears as the best option in such regards. It is the way to offer complex information in a short span of time. Being the robust trend, Animation can be used to add a unique identity to your brand. Animated logos can easily be scroll-triggered and utilized to bring the audiences to the conversion points like contact forms. It does not need downloading large data in order to look appealing and can easily be used creatively. An animation is a beneficial tool that can make your website look professional, attractive, and stand out against the competitors. Before implementing the animation, you need to work closely with the SEO team to understand the user behavior on different types of animation style. So, for this to implement successfully, you need to consult any SEO Services Company who can provide the most effective solution.    

Expressive Typography

The recent shifting importance from images to topography appears as another beneficial way of making websites that load more speedily. Utilizing expressive topography together with flat web design is really operative in taking your website to the topmost position. Specifically-styled topography not only welcomes your first-time visitors but also assist the regular customers of your website with the brand value. Remember to evade using a large number of different fonts and try to maintain the consistency in the typefaces you select.          

Chatbots

Due to the continuously advancing AI (artificial intelligence), chatbots are becoming ever smarter. As the groups are turning more and more used to with communicating via bots, 2018 will come up with more intellectual chatbots that make the web interaction seamless. Thus, facilitating your website with a live chat option that can offer instant customer support can boost up your business. The chatbots can even result in increasing your sales by adapting an automated conversation with every new visitor.  

Voice User Interface

Recognized as Natural Language Processing also, Voice User Interface refers to the speech interaction with PC. You must be well aware of the famous examples that are Cortana and Siri. 2018 is the year that will show websites including their personal user interfaces. Thus, the increasing popularity of the voice search demands a conversational web content on your part. In addition to humanizing your brand, Voice User Interface can make your website and business easier to be accessed by the online consumers having some disabilities like impaired vision. 

High Security

You must be familiar with malicious hacking that takes place almost every day. As the data breaches and malware attacks are increasing at a rapid pace, the safety of your website is important so as to maintain consumers’ confidence. To prevent the hackers from achieving success in the wrong task of injecting their malicious software into your website, you should consider some vital points. The most vital thing to ensure your website safety is to check out and remove any possible outdated content on it. In other words, we can say that keeping all the content and elements of your website up-to-date is the best way to stay safe from the vulnerabilities.

Conclusion: Following the above guidelines about the web design trends will for sure help you (as a developer) in dominating the year 2018.  Hence, carefully go through and implement the latest web trends that the expert designers use to ensure excellent possible results for your business’s success.