Pinterest is a social platform for sharing images online in a well categorized manner. This social channel is basically named from the combination of two separate words pin and interest. Pinterest contains several categories starting from art, design, education, celebrity, food history, humor, sports, technology, travel and many more. In short Pinterest lets you organize and share all the beautiful things you find on the web.

Using Pinterest as SMM Strategy

Internet marketing specialist are now also using Pinterest as one of the social media marketing tools and adopting its different strategies to enhancing their brand value.

What you can do with Pintrest.com?

Answer: You can join the category related to your interest or your business and create a board to pin your design that you have in the form of image or a video. Some example are described below that explained the use of Pinterest are:

• Redecorate your Home!-> Share your all home design and decorating product and search new product and designs pined by other user.


• Plan a Wedding!-> You can share or find thing relate to planning a wedding ceremony event.


• Find your Style!-> Share and search new style clothes, shoes, ties etc.


• Save your Inspirations! -> Search and share your inspirational images.


• Save Your Recipes! -> Share and search recipes.

What is a Pin?

Answer: A pin is an image added to Pinterest. A pin can be added from a website using our bookmarklet or you can upload images from your computer. Each pin added using the bookmarklet links back to the site it came from.

What is a Repin?

Answer: A repin is adding an image you find while browsing Pinterest to your own board. When you repin an image, the user who first pinned the image will also get credit. Repins maintain the source-link of the image no matter how many times its repinned.

What is the difference between Liking and Re-pinning?

Answer: Liking a pin adds the image to your profiles Likes section; the image does not get added to one of your boards, however Repinning an image allows you to categorize the image onto one of your boards. You can edit the description of a repin.

How to add a price to a Pin ?

Answer: To add a price to a pin, type the $ or symbol followed by the number amount in the description. When you are finished, click Pin It.

How to mention a Pin to a Pinterest user?

Answer: To mention a pin to a Pinterest user, you first need to be following at least one board belonging to him/her. Then, type the @ symbol immediately followed by his/her user name.

What is a Board?

Answer: A board is a set of pins. A board can be created on any topic, such as Cool Posters, Recipes For Dinner, or Wish List. You can add as many pins to a board as you want. To create a new board, click Add > Add a Board. You can edit and delete a board.

How to let other people contribute to your Board?

Answer: To add contributors to a board, go to that board and click the Edit button. You only add that person whos your follow. You must follow at least one board belonging to a user in order to add him/her as a contributor.

How can you use Pinterest?

Answer: You can use it by creating an account, create board and pin according to your website need.

Hope the information described in this blog is beneficial for you to learn about Pinterest, how to use it as a social media marketing tool. Will surely share new things about it in future.