It’s not just about selling a product or service, it’s about selling experience - Digital marketing companies follow this motto while promoting any business. And when we talk about digital marketing, social media doesn't come as a choice in fact it’s a mandatory strategy. Digital marketing has become a contest of winning people’s attention and to be victorious, social media platform plays a vital role.

Big business goals can be effortlessly achieved with effective social media marketing so definitely ignorance is not at all a bliss in this scenario. If you are looking for genuine user engagement, you need to use the platform meticulously. There are myriads of social media channels, not every platform will work in your favour and even managing promotion on each social media site can be a daunting task. Few channels have the power to get quick results and too consistently.

Let’s check out which social media advertising campaigns is worth your time and money:

Facebook Ads

Facebook is undoubtedly the largest social media network in the universe with over 2 billion monthly users. If your business is not on Facebook then stay strong to hear that you are failing to grab attention of almost quarter world population. Isn't this terrifying?

Facebook advertising is the compelling opportunity for businesses to reach to targeted audience virtually, worldwide. The pricing of ad campaigns vary, however there is even free lead generation by posting engaging content or offers on your Facebook landing page. Try interesting ads each time and keep testing which works the best.

Instagram Advertising

The photo sharing social media platform very soon became a popular business promotional tool. Instagram is the most engaging and addictive social media channel, these days. The visually driven app is quite popular among the young crowd and can be an impactful advertising platform. You have to play with visual content to promote your business on this platform. Stock photos or low quality images will not be appreciated. Genuine, real and attractive images is the key to attract the audience. Hashtags also plays a very crucial role for advertising on Instagram.

Twitter Ads

With over 330 million monthly users, Twitter is also a powerful platform for business promotion. Even without paying, brands can reach out to their audience while paid ads will add more value. Twitter is mostly seen as a celeb platform but business advertising can be really effective too. It can build brand awareness and help to promote your products and services, worldwide.   

LinkedIn Advertising

The official social media website for finding jobs as well as posting jobs, LinkedIn also helps in lead generation. The platform is mostly useful for B2B businesses where the ads can be in form of sponsored content, sponsored InMail, text ads. You are tend to get high-quality leads through LinkedIn platform.

Pinterest Ads

Like Instagram even Pinterest is a visual platform but is much popular among women. Creative images on your ads create a great impression on the visitors. There might be hundreds of pins displayed at one time, to stand out of them, your visual advertise should be really compelling. Relevant keywords with hashtags plays a key role in expanding your reach.

You can carry on with social media marketing by yourself. However, by hiring reputed digital marketing company, along with campaign you can keep a track of analytics and insights which will help you to measure the results. So choose your platform and digital marketing agency to run the campaign and get fruitful results.