Making your website likable isn’t an exact science, seeing how different people get fascinated by different things. On the other hand, quality of the website is much easier to pinpoint. In order for a website to be considered well-made and efficient, it needs to fulfill three important criterions. First, it has to be highly responsive, second, it has to attract a lot of traffic and finally, it needs to have a high enough ranking. Here are three hacks that will help you boost your website in all of these areas and help you get the most out of it.
Boost your website’s responsiveness
The first thing you need to keep in mind is that there is nothing that can increase your bounce rate (the rate at which people abandon your website right after arriving) as a non-responsive website. Most of your audience expect your website to load within first two seconds, while 25 percent of them might abandon you if it fails to load within four seconds. That being said, it seems as if the speed at which it loads most of its elements is paramount when it comes to on-site website improvements.
You can start by minimizing the number of HTTP responses and make your website as minimalistic as possible. Next, you need to make sure all your images are well-optimized, seeing how a high-resolution image may take more time to load. Finally, you need to look for an adequate cPanel hosting solution in order to make sure you have a proper start. When it comes to the latter, the loading speed is not the only thing you are interested in; you also want the host to support both Linux and Windows, have a 24/7 available support as well as provide fully managed servers.
Get more traffic
Another thing you absolutely must do is get more traffic to your website. On one hand, having a plethora of people signing in at the same time might be quite resource intensive but on the other, the more audience you have, the greater the profit. This is also why it is vital to boost your website’s responsiveness first. As for the methods that might help, you might want to advertise your website both through affiliate marketing, as well as some other means. The best thing about affiliate marketing (PPC in particular) is the fact that you get exactly what you pay for. If a person clicks on the ad, you get a visitor, if not, you don’t pay anything. A clear and simple win-win scenario.
Other methods are social media marketing, blogging and learning how to write killer content. Here, you need to write content that is informative, entertaining and above all easy to read. Still, in the world in which eight out of ten people don’t read past the headlines, you also need to learn how to come up with perfect titles for your articles.
Focus on your rank
Finally, you need to work harder or improving your website’s rank. Aside from obvious reason of getting more traffic, getting to the first page of Google’s search results also brings you quite a bit of credibility. Google’s algorithm is getting more and more strict with each passing day, which is why a high rank also serves a matter of prestige these days. Needless to say, 95 percent of all people online find what they are looking for on the first page, which is yet another reason to put your SEO efforts at the top of your priority list.
By managing to improve your website’s metrics in these three areas, you will drastically improve its quality and make it much more effective. This, in turn, can help you generate more profit, appear more credible and, finally, obtain an ultimate business platform that will help you trump all your competition. It really doesn’t get any better.