Millions of marketers are using social media platforms for the marketing of their brands. Well, these platforms are the treasure for the marketers. You must have noticed that social media platforms are being highly used for running advertisements, promotions and marketing campaigns. Even social media optimization has become a crucial strategy for digital marketing. Therefore you cannot avoid these platforms while running any kind of marketing campaign. These platforms even allow you to evaluate the performance of your promotions through social media KPIs.

In addition to this, if you think that you are not getting enough traffic on your business website, then it is a direful situation. You must be lacking something while working on the optimization of your website on social media. Qdexi technology is a website that can support you in this situation. They can provide you the most effective digital marketing services. However, if you want to measure how well you are doing on social media platforms with your marketing campaigns then read this blog further. Here we would tell you about the major KPI of social media that you must check consistently for measuring the performance of your marketing campaigns.

These are the four major areas of social media KPIs on which you must concentrate:

•       Outreach Metrics: It gives you information about the reach of your brand on social media.

•       Engagement Metrics: It tells you how many people are engaging and interacting with your brand.

•       Conversion Metrics: This metric tells you about the number of users that are becoming your paid customers.

Top social media KPIs

Followers: For running a marketing campaign on social media platforms it is essential to create a business account or a profile where you can conduct your promotion activities. If the numbers of followers are increasing consistently on your profile, then it is good for you. It is also the best way to evaluate the performance of your marketing campaign.

Reach and Impression: Most of the social media platforms provide you insights for your every post. Reach and impressions are part of these insights. The reach tells you about the total number of people who have viewed your post. On the other hand, the impressions tell the number of times the people have viewed your post. The reach and impressions are interconnected and both of these elements helps you determine the changes that you need to make in your marketing strategies.

Likes, comments and shares: The likes and comments that you get on your post indicate the engagement. You get to know about the number of audiences who liked the content that you have posted. People often leave their opinions on the post through comments. These comments can be used as the feedback of your audience about the post. Their opinions also give you inspiration for future posting content in the future. Plus if you have posted good content on your website, then your audience would like to share it with others. It is the best way to maximize the reach of your post.

There are many other key performance indicators that can tell you how well your marketing campaigns are running on social media. If you think that your campaigns are not giving you desired results even after putting so many efforts and money in them, then Qdexi Technology can provide you the best solution for this. Here can take help from expert consultants for marketing. So do not wait and contact them now.