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  • How Product Managers Can Effectively Use Social Media

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    Product School - Product Management Training


    License: Creative Commons image source


    Social media has become a necessary ingredient in the pyramid of needs for people. Not only has it invaded our world, but it has also found its way to live with us too. Assuming every person in the world has their own variety of social media sites, this would be a powerful tool to use for promoting your brand of products. And having the advantage of using social media will definitely boost your product in making better sales.


    But using it for its advantages is not enough, it also requires deeper knowledge into using special techniques that will surefire your product in social media world. So here are some tips that can help you in using social media:


    Pay Attention to Customers


    Customers will always find ways to reach your product through social media. And as product manager, you will always want to make your product look good for your customers. it is your duty to find what customers thrive for. Pay attention to your customer’s needs and motivations by keeping yourself updated with the hottest trends. Try putting up surveys to test your customer’s wants, or update your social media status regularly to let them know you’re active.


    Listen to Customer Feedback


    Now that you’re paying attention to your customer’s needs, it is time to hear from their feedbacks. Use your social media site to send user feedback so that you would know what to improve and what needs to be changed. Do not feel hesitant to open your social media to your customers. Replying to your customers will make them feel that you are without a doubt concerned by their issue and will make them confident that you will address their issue. This will attract more people into checking your product because of excellent service.


    Build your Customer’s Trust


    Keeping in touch with your customers is a great way of building their trust. And if you have loyal customers, this will catch the attention of other potential customers as well. Begin with simple gestures that will compliment your customer’s satisfaction, like replying to your customer’s comments or posts about your product on social media. Giving out special offers will also gain your customer’s attention, by rewarding them with discounts after purchasing one of your products. And once you have gained their trust, you will have happy loyal customers!


    Keep your Customers Updated


    In basic product management training, it is taught that keeping your customers updated will satisfy their knowledge about your product. It is important to give all the contents of your product to reassure your customer’s needs. This will make them feel that your product’s contents are 100% guaranteed and is not a fraud. Updating them with release dates, contents, or more information about the product will let them know that you are active and easy to reach, making more opportunities for you to sell your products.




    Using social media can take your product to many places in marketing. But using it will only work with the help of your customers. Aim for your customer’s suitability and preferences, and not only will the customers love your product, they would also love to live with it. 


    About the Author


    Michelle Gonzalez has been writing for SMEs across the United States, Canada, Australia and the UK for the last five years. She is a highly-experienced blogger and SEO copywriter, writing business blogs for various industries such as marketing, law, health and wellness, beauty, and education, particularly on product management training such as those offered by 

 1 Comment(s)

  • Good one! Thank you for sharing such an informative content as per how social media can help you grow your customers. There are various tool available at BetaPage used for the purpose of marketing, advertising, SEO, CRO, web development, check them out for the purpose of growing your business. For more information please visit

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