In today’s digital world, top-quality content is paramount for any business. It is the best way to keep your website informative and updated and it is a vital part of your marketing strategy. Content is a versatile marketing strategy that helps you connect with your audience by creating a trust factor that they are in the right place.
Content is king in the business landscape these days. Quality content of any type is the best way to help your company website rank. It attracts your audience and encourages them to spend more time on your site which can positively influence their purchasing decisions in your favor. Moreover, thanks to SEO content writing, more and more prospective customers come to know about your brand and products resulting in the growth of your business.
However, consistently writing high-quality content when you are busy running your business can be really difficult. Here’s how you can find a good startup tech writer for your business’s content strategy:
Write an Awesome Job Description
When looking for a good writer, you are, in fact, looking to attract creative talent. Anyone can put some words together and call it a blog or an article. However, what you are really looking for is someone who can create content that will reach your targeted audience and capture the interest of the readers.
A creative and awesome job description can help you attract the type of creative talent your content strategy needs. First of all, the job description needs to clearly state what you are looking for in the writer you want to hire. Since you are looking for a startup tech writer, your job description needs to clearly explain that you want someone who has expertise in this domain and is familiar with technical language.
However, if you want to write a job description that really attracts, don’t use the type of stale jargon and corporate lingo because you will immediately lose the interest of the type of talent your business needs. Moreover, if your job description is listing a number of responsibilities and expectations from your side, any writer will feel that working for you won’t provide them with any room for creativity or growth. Write a job description that inspires and excites, and encourages the prospective candidate to imagine themselves having fun while working for you.
Look for freelance writers
Nowadays, in the era of the internet, freelance writers are in great demand. More and more companies prefer to collaborate with freelance specialists from all over the world because it is a win-win situation. Many businesses hire freelance writers for certain projects because they want expertise on a certain topic or industry. Moreover, freelance writers can be a real help to their in-house content team when they have already too many tasks to take care of.
One good way to find a good startup tech writer is to post your project on freelance platforms. On these platforms, businesses post their projects and requirements and freelance writers who are interested in completing the tasks bid on their projects.
When hiring a freelance writer for your content marketing strategy, you should look for a writer who is familiar with your industry. After you go through all the bids on your project and choose between the prospective writers, you can move your interaction on the chat and ask the freelancer for more information about their previous work.
Also, don’t forget to check the reviews of the clients who have collaborated with the writer in the past. This way you will know whether or not you can trust the writer with completing your project before the deadline and provide you with high-quality content. Most freelance writers are open to long-term projects with their clients. Thus, if you are satisfied with the content you receive, you can propose a long-term collaboration.
Look for Talent and Expertise
Naturally, people ignore and discard content that does not interest them or that they perceive as overly-promotional. On the other hand, entertaining and informative content that adds any form of value to their life is the one that spikes engagement levels and builds brand awareness and trust.
While some writers excel at doing magic with words and craft a quality piece of content, they might be unfamiliar with your domain. On the other hand, others may be well-versed in your industry but have average writing skills. When hiring a good startup tech writer, you may be in doubt whether talent or expertise is more important. The answer is: both!
Writing talent is essential to have content in your marketing strategy and on your company site that your audience will want to read because it is entertaining, engaging, and fun to read. Whereas, expertise is essential to have content that is useful and well-documented and builds brand trust. You need to find a talented writer who is familiar with technical language in order to write content that precisely engages specialists who have the same level of expertise in your industry.
When evaluating your candidates, don’t just look for one of these two capabilities but for a mix of them that will result in high-performing content.
Rely on Referrals and Word of Mouth
Another great way to find a good startup tech writer is to rely on referrals and word of mouth. As an entrepreneur, you certainly know the importance of networking in the business landscape. You can use the power of word of mouth and ask around the people from your network for their recommendations.
Maybe one of your business contacts from the same industry as yours has collaborated with a good writer and they can assure you that you will be provided with top-quality content. The most skilled writers rarely look for projects on their own because they are bombarded with clients starving for their magic of putting words in an engaging form. Thus, the easiest way to connect with a talented writer is to simply ask around among your network.
Ask for A Writing Sample
Perhaps you have found a number of prospective writers for your business on websites TrustMyPaper, GrabMyEssay or Studicus but you are still in doubt who can provide you with the best content. It is essential to evaluate the candidates by asking them to provide you with a writing sample. This way you will be able to see whether or not their writing style and tone will resonate with your audience and whether or not they can write 100% mistake and plagiarism-free content.
Nowadays, all top tech companies are using content marketing to stand out from the crowd. Finding the best writer who can create top-quality content which will engage your targeted audience, help your company website rank, and transform leads in sales is vital for your business’s growth and success. Since your brand’s success is at stake, don’t just settle for good writing. Look for a writer who can use the right style and tone to capture the reader’s attention and raise their interest in your company.
Angela Baker is self-driven specialist who is currently working as a freelance writer at BestEssayEducation, WOW Grade writing services and is trying to improve herself and her blogging career. She is always seeking to discover new ways for personal and professional growth and is convinced that it’s always important to broaden horizons. That's why Angela develops and improves her skills throughout the writing process to help to inspire people. Also, she writes for LiveInspiredMagazine and SupremeDissertations, rounding out her professional writing career.