Any SEO audit report for gaming website or gaming app should deliver two major points:

1. Guiding your work
2. Educating the client

So while start the audit report you should create a template so that you can list all the SEO factors and descriptions. Audit report must includes some important points like:

Title Tag: The title tag provides a short summary of the webpage. The title is very important as it appears in the window title bars, bookmarks and search results. Title should be between 55 to 70 characters long.

Descriptions: The meta description tag provides a brief description of our page which can be used by search engines or directories for providing generic results. Meta description tag should be between 150 to 160 characters long. Meta descriptions length should be b/w 150-160 characters also contains keywords

Keywords Recommendations: 
a. Should be related to the business with good search count.
b. Earlier, the keywords attribute were utilized by search engines to provide more accurate search results.
c. Currently google is not using this tag but,  it's beneficial for other search engines.


Analytics tracking code: While there are several tools available to monitor site's visitors and traffic sources, Google Analytics is a free, commonly recommended program to help diagnose potential SEO issues.


Content: As we all are well aware that content is the king. So the audit report must provide some idea regarding content quality, keyword usage in internal or external content.

Loading Speed: The average loading speed should be less than 5 seconds.


JS Minification: It is good to have all the JavaScript files are minified. In order to fix this issue we must minify all of our external JavaScript files.

Social media: Like facebook, Twitter, linkedin, G+ should be checked for the appropriateness of the posts and link sharing.

So in short, your SEO Audit Report have to shows the outlines, plan of action – and it educates clients, so the client feel confident and comfortable while working with you. 

Also Harish already mentioned some online tools for audit you can use them and create a nice informative report.

Hey Avinash,

I am not sure if you having a game on Web app or mobile platform something like Android or iOS. nevertheless, I discussing both web apps/ Game or Mobile store game SEO Audit.

Web App SEO Audit tools

• Nibbler 
• SEOptimer 

ASO Analysis tool:

App Annie: It tells your game ranking of your games and also send you data and insight report of your keyword performing history. For Keyword analysis, you can use this tool Keyword Analysis

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