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  • Essential Search Engine Optimization Elements that Dominate the Google Search Rankings!

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    Search Engine Optimization (SEO), is the perfect tool that will ignite your website’s popularity on the online platform. Getting a fragment of organic traffic to your website is what Search Engine Optimization (SEO) is all about. This justifies the requirement to hire an SEO expert who knows the ins and outs of the search engine rankings and accordingly takes steps to bring about an apparent difference within the organic traffic. There are many factors that contribute to the search engine rankings, but today let me brief you a couple of few basic SEO elements that require to be attended to in order to attract the Google crawlers and find your website noticed.


    Important Search Engine Optimization (SEO) Elements that Contribute to the Website’s Search Engine Ranking

    Getting your website’s presence felt on the online platform is one more important mode to induce all of your business sanctity noticeable and an SEO is the Perfect tool to Focus on the Prominence. Below mentioned are the important factors affecting your search engine rankings.


    The website’s reachability

    Creating a web site shouldn’t be the ultimate goal, make efforts to publicize it so that you get the desired amount of traffic. Let your Best website be smooth and well organized enough to give way to the Google crawlers. If your website does not encourage the crawl ability factor then you may end up losing on the search engine rankings.


    The Mobile-friendly nature

    The explosion of smartphones within the tech-savvy world has accentuated the necessity for a mobile responsive website. Google has negative support for websites that are not mobile-friendly. Hence make sure that your website responds to the devices in which it’s being accessed as this quality is extremely well accepted by the Google crawlers.


    The site’s promptness

    The performance of the web site is one more important dimension that ought to be of utmost importance. Does your website upload quickly without making the audience await centuries (not literally)? Get a real answer to this question and accordingly make the necessary changes to improve your website’s performance. Apart from aesthetics, the performance of a website is also taken into consideration by Google.


    The correct links

    Links play a crucial role in navigating users from one page to the other relevant pages. Now, you’ll be able to add internal links as well as external links in keeping with the requirements. Give importance to the authenticity of the links in order that they are doing not cast a shadow on the website’s reputation. Also, confirm to identify and discard all the broken links that would be affecting your website’s search engine ranking.


    The correct ‘Keywords’

    Striking a relevant chord with the correct keyword is yet another important criterion that will bring in the proper amount of praise and recognition to your website. Keywords are the words that the people are using on a majority basis to search out the desired content on the World Wide Web. Keywords have to be contemplated because it is necessary to understand what people are searching on a majority basis so that you’ll be able to link in with their search queries and accordingly produce relevant content.


    The content quality

    Content is the language that you simply use to speak with your users. Hence make it legible, unique and engaging in nature. Also, give importance to both the factors – quality as well as quantity when it comes to writing and publishing content for the web site. A case study shows that Content matters a lot when it comes to brand keywords, yet, not the maximum amount as it matters when it comes to other kinds of keywords.


    An equitable image

    Images to play an important role in making your website’s presence felt on the online platform. What you would like to do is give an apt description for all of your images so that it becomes easy for the Google crawlers to identify your existence and find your website ranked.


    The authenticity of the HTML codes

    A website is incomplete without the HTML codes. Hence when you do the coding process, make sure that all the HTML codes are validated by W3C. When you used the codes are clear, you get very easily recognized by the Google crawlers making your presence felt on the online platform. Use the W3C and many more tools to a validator to assess the authenticity of your website.


    The Bounce Rates

    The bounce rate is the number of audiences who immediately jump to the search results with just a couple of seconds spending on the location. Google doesn’t encourage such kind of activity. Take steps to calculate your bounce rates and accordingly make improvement in your website’s performance.


    Final Note

    The above-mentioned are a number of the basic elements that constitute only a fraction of the whole number of things affecting the search results. Fabricating a website and leaving it to fate will never bring in the desired amount of attention and publicity. One needs to make efforts to publicize the online business that you have opened to rake in the correct amount of attention. There are many methods where you’ll be able to get your website noticed and one among them is to Hire an SEO Expert and give the responsibility of your website’s popularity to the concerned expert.

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