echoreach net

A discussion of understanding how public messages are received seems more useful when it connects an idea with something easy to picture. The same message can be understood differently by people with different expectations. That is why the connection between Echoreach and public relations communication (https://echoreach.net/) makes me want to think through an example. That is the part I would keep thinking about after moving on to something else. How would you check whether a message says what its audience needs to know?