MailChimp is an email marketing service provider, founded in 2001 or we can say that its is a web-based email marketing service which helps us to design email newsletters, share them on social networks, integrate with services we already use, and track our mail results such as open rate, click etc.It has around 5 million users using Mailchimp to create, send and track email newslatters.
Some important points or facts why to use mailchimp:
Using mailChimp one can send a newslatter or mails using personal Email, like Gmail, Outlook, yahoo-mail etc.
Using Mailchimp you can send an Email to unlimited number of peoples or recipient at one time whereas other Email service providers doesn't allows this feature, one can send an Email to limited number of recipient.
Mailchimp allows you to send Emails to an unlimited number recipients at one time whereas other email services doesn't provides such feature, one can send emails to limited number of peoples just to prevent spamming.
Mailchimp insures that your email are safe and recognized if there is any problem in delivering of Email, Mailchimp will re-send it and let you know the reason of Email failure or why the Email is bouncing.
Recipients can unsubscribe themselves from receiving Emails, so Mailchimp ask recipients the reason for unsubscribing themselves form receiving Emails and removing themselves from the list.
Mailchimp allows and provides variety of tailor-made templates for designing which one can customize and provide professional styling according to there choice.
If you send an Email from form other mail service providers using your personal email address, you can not assume whether anyone opened your mail or not but Mailchimp/Email marketing tools provides you all analytic and stats to judge result of your send Email. (i.e: successful delivering, open rate, click on each links etc.)
There are lot more things still left on Mailchimp, so stay along for more details, I will post soon on MailChimp (Email marketing service provider).