Graphic designing uniquely blends creativity and technicalities that a creative professional needs to master. It requires great learning and effort to turn a sheer idea into an innovative project. One needs to be a pro at using Adobe Photoshop, Illustrator, Indesign, Corel Draw and several other important software.
The growth of online and social media platforms has opened up various opportunities for graphic designers. Companies present in online marketing space are always in high demand for high-level creativity and innovation. To help the beginners get into the industry professionally, we have listed down 6 essential tips that can help them attain graphic designing skills like a pro.
Be clear with design theory
Graphic designing is all about showcasing creativity in the most visually appealing manner. Though creativity does not have any rule to be followed. However, when it gets added in the graphical representation, there are certain factors that need to be kept in the mind. Thus, a proper understanding of the theories and fundamentals is vital to improving your skills. Concepts such as typography, colour theory, design elements, grids and ratio are important components that can impact any commercial project.
Choose colour wisely
Colours are the most crucial parts of any graphic design. They are intended to make it look more attractive while fetching the attention of the target audience. When chosen in the most appropriate way, they strongly influence the target audience’s mind and easily turn them into potential customers.
Significantly, one should use the colours in synchronisation with brand identity and colour scheme of the business, product or service. The relationship between the brand identity and colours used in graphics can help in attaining a cohesive look.
Give some white space and breathing area
Utilizing the space properly is a game-changer for any design. Keeping the colour coordinated with the amount of white space plays an important role in commercial graphic projects. Audience or viewers repel watching cluttered or too heavy artworks. When all the design elements are used smartly, allowing the canvas to breathe, it becomes more relevant to the target group.
The important tip here is to not to use tons of elements to ornament a project when a little can make a huge difference.
Structuring the text
No design is complete without a well-structured text. The placement and number of words used in a project play a significant role in its visual outcome. If the placement is not right or there is no variation in the copy then it won’t be able to attain the desired objective. Keeping the alignment and right spacing can make it look more attractive and impactful than any other marketing material.
Use icons and clipart
Graphic design course is one of the most ideal ways to convey a message. Thus, using icons and clipart help in making the design meaningful and conveying the message across. They make things self- explanatory in a refined way. Moreover, they also create a recognizable platform that the audience can identify instantly and follow the brand regularly.