The era in which we are living is digital, almost everything is just one click away from us. Businesses know that digital marketing has gain power. So, they never deprecate digital Marketing and also cannot refuse the growth of SMS Marketing over time as it has become the most accepted digital marketing strategy among companies to promote their brands and increase visibility.

It is happening because we are living in an age where a child of thirteen years of age uses a smartphone perfectly and are all around furnished with the technology. They are progressively familiar with the most recent technology and information of the offers going on the closer store which at last bug their folks to benefit such offers. So SMS turns out to be the most ideal approach to achieve your intended interest group in order to market the product or service. 

So, are you thinking to start SMS marketing for your business?

Concerning this, most firms favor using software or an SMS App which will ease the work and helps in running the campaigns. Companies that use the Salesforce platform, always consider a texting App for Salesforce, and one of the top messaging App is "360 SMS App". It is a widely used Salesforce texting App as it the most secure and reliable SMS Messaging Solution for Salesforce users.

Here are some points which you must consider before running an SMS campaign.

Integrate SMS with Links -

SMS is flexible to the point that you can actually include your site or any social connections alongside the message. Everyone is using social media like Facebook, twitter etc and they are increasing the users in an enormous way, Businesses know this very well and can't deny this fact that SMS marketing can also increase their visibility and followers or likes on their Social media pages by including the social media links within SMS.

This is important because without branding social media profiles, you can't get the followers or likes unless you don’t highlight your online appearance. Many times people don’t even bother to check you especially when your business and handle name is different, in order to keep such people in the loop and engaging you can integrate SMS with your link. Commonly individuals don't much try to check you particularly when your business and handle name is totally different, so as to keep such individuals on top of it, in you can coordinate SMS with your connection. 
  

Thinking what to Integrate with the SMS?

1)   Asking for feedback about the service or product- 

as we all know SMS is limited to some characters because of its confinement some of the time one can't express their review well but an SMS along with review hyperlink will be more convenient. Because feedback provides the information or data what the client wants from the product which helps the business owners to work on it and makes the service better and ultimately resulted in client satisfaction.

2)   Asking for Rating-

Businesses ask their current clients to give reviews about the product they are using. Forex- On AppExchange, "360 SMS App" got more than 200 positive reviews because its team has asked the users of this top-reviewed Salesforce Texting App to give the rating on behalf of their experience of using it and express. It also boosts social SEO (Search Engine Optimization) and presents the search engine with new and appropriate content.

3)   Run an online contest-

Most companies run online contest to promote their brand and to promote the contest businesses use SMS marketing because with the help of SMS they encourage the potential clients to take part in the on-going contest to boost the visibility of the brand.