Social Media Marketing (SMM) tends to become more complicated with every new social media website. Some people are so frustrated at the situation that they have started hiring professionals for social media marketing, even though they can hardly afford them. If you are still looking to run your social media marketing campaign yourself, you can very well do it. Here are some simple tips that will help you on your way with social network marketing world.

1. Use Custom Tabs In your Facebook Page i.e. Link all your social media platforms with Facebook as it has been seen in the research that almost every people in the world is on Facebook. Connecting Social Media and Putting them in a Custom Tabs makes the picture clear for your users, customer or consumers. They get the feeling that the website or app or the person or the product is a Genuine and it helps in maintaining ORM(Online Reputation Management)
2. Do you know LinkedIn has a follow button for your company? Since LinkedIn is a powerful tool for social network optimization, you may want to use its follow button on your website. Just like the Facebook Like button, LinkedIn button can sit anywhere, in your bookmarks and after your posts. It will also show the number of people following your company. Just be sure to place it where it can attract visitors and make them click ‘follow’.
3. Its better to invest on social media tools, If it is paid you can expect to gain good Return on investment as most of them fetch good results. For eg: Hootsuite, Elclincher, Buffer. One of the problems with social media optimization is that it has so many websites and everyone is talking about importance of being everywhere. If your buisness needs to be everywhere, you will end up wasting plenty of hours just updating status, posting latest news about your business, and making friends with new people. The best way to get all this done with a click is to use third-party apps to share to all the at the same time. But be careful DO NOT SPAM!
4. If you have identified great potential in a new social media network, you will have a problem to find your friends there. The best way to successfully market on new networks is to use the option to migrate your contacts from email and other social media profiles to your new network. This way, you will have your friends and followers all joining you at the new place.
5. You would often find people becoming a nuisance for others. Since social media optimization requires being active in the community, many would start spamming.Only share information if you think is worth sharing. If you continue annoying others with useless shared content, you are soon going to fade away from their newsfeed.
6. If there is a new social media site jump into it be the first. Capitalize your reach. For eg: lot of people don’t know about GOOGLE ALLO be the first one to jump on to it.
7. And the most important don’t spam in any social media platform.

Hope these tips are helpful for your business to drive relevant traffic and generate genuine leads.