When building a successful business website and establishing an online presence, choosing the right web hosting provider is the first step. Websites that run smoothly and swiftly are more likely to rank higher in Search Engines Result Pages (SERPs). Along with a good hosting provider, a strong SEO strategy is essential if you want your website to be successful. Web hosting and SEO are closely connected and each play a significant role in terms of ranking, driving traffic and user experience that can make a crucial difference to your website.

Your choice of web hosting provider can have a huge impact on your site, particularly if your focus is on having a SEO ready site that can quickly climb the ranks in search engines. Like any other choice that involves your success online, it’s one that should be perfectly optimized for your goals.

 (5 Reason SEO and Web Hosting Will Increase Your Brands Marketing Potentials. Credit: Pixabay)

A hosting plan that is slow, low quality and unreliable will render your SEO efforts useless and directly affect your website ranking on search engines. Whereas, a high quality hosting plan will boost your site in ranking and even attract more visitors which will lead to more sales of your product or service. If you are in Australia and in search of a good reliable hosting provider. MangoMatter's top picks for Australia will get you the best hosting for your company.

Here are a few ways that a hosting plan and SEO together can have a major impact on your website ranking and increase your brands marketing potential:

Website Uptime

A high uptime quarantine is essential for when it comes to a SEO friendly web hosting provider. The goal is to ensure that your online visitors experience as little downtime as possible. Uptime refers to the percentage of time your site is online and accessible. If your website will have low uptime, there is a possibility that your online visitors will move on to the next site in the rank. In the long term, downtime can increase your bounce rate, and that can take a long time to repair. This will definitely have an effect on your long term SEO. 

Server Location

While high uptime makes your site content accessible to your users, your server location may dictate how quickly it’s accessible to them. Whether you use a shared hosting plan, dedicated or VPS, your data is stored on a physical server somewhere around the world.  Choosing a host with servers that are geographically close to you will make sure that your server response time is naturally fast and send positive signals to search engines. The farther away the longer it may take for your website to load. You may also want to consider whether or not your hosting provider's server is located somewhere prone to natural disasters such as earthquakes and floods.

 (5 Reason SEO and Web Hosting Will Increase Your Brands Marketing Potentials. Credit: Pixabay)

Speed

One of the most important aspects that is absolutely crucial for a SEO friendly hosting is your website speed. Most search engines access the quality of your website as a ranking factor. So if your website takes too long to load, that signals search engines that it is a low quality website. While it is not accurate to say that faster websites get an SEO boost, slow websites can certainly be penalized for serving searchers poorly. Search engines basically don't want to recommend pages that may deliver a poor or bad user experience. As a result website owners should take necessary steps such as finding a good web host provider that keeps your pages running fast at all times since SEO is your primary concern. Compared to cloud and shared hosting, VPS and Dedicated hosting plans can help you have excellent website speed.

Security Features

Nothing can be worse than being hacked and losing all your data. Cybercriminals and jackets will often try to use the web host to gain access to your website. When conducting business online, it is vital to keep potential threats in mind. Cyber Security analysts believe that threats from all the wares such as ransomware, malware, etc are one of the biggest concerns for security teams.. Search engines favour sites that are well secured and won't recommend potentially dangerous websites to online visitors. Certain steps can be taken as web hosting offers a variety of services to protect your website. One important step is to pick a Secure Sockets Layer (SSL) certificate so you can transmit data over secure HTTPS connections. Web hosting providers regularly back up data and store them in a secure location. Most hosting providers also offer SSL certificates with their plan which makes it easier to secure your website.

Customer Support Response 

Your website may have problems even though you have the best services. There are many reasons why this could occur whether it is from your end or the hosting providers end. You need to be sure that the company you choose should have an excellent support service and how quickly your problem can be solved.Web hosts who care about helping their customers tend to make themselves widely available on multiple platforms such as live chat, email or phone number. Some are even available on social media. High quality hosting services will get you the information quickly and even if problems cannot be solved, they will provide an ETA so you can at least pass some reassurance on to your own clients. A web hosting provider that doesn’t respond is one who may leave you in the lurch sometime in the future. An unresponsive website will have a major impact on your website ranking. That's why providers with live chat available 24/7 will be beneficial.

 (5 Reason SEO and Web Hosting Will Increase Your Brands Marketing Potentials. Credit: Pixabay)

Conclusion

Having a successful and working website is detrimental to your online business portfolio. A well functioning site with all the necessary features will help you stand out amongst your competitors and enable you to garner more attraction to your website.