There is a saying that goes: “Ignoring online marketing is like opening a business but not telling anyone.”
We have to say that we can’t agree more, given that digital marketing is the future of marketing. Nowadays, people spend an average of 24 hours a week online. That is about twice the time than it was 10 years ago.
But with 1.7 billion active websites competing for consumer attention, simply maintaining your site is not enough anymore. You have to dig a little deeper into online marketing, analytics, and statistics, as well as equip yourself with all the knowledge you need to make your campaigns successful.
Be aware that every website should have its unique online marketing strategy, even though most of them are based on the same principles. What might work for your competitors may not work for you.
For that reason, you should know:
- Who your target audience is
- What their interests are
- The exact amount of funds you can allocate to your online marketing campaigns
- The number of people you can hire to help you out
- Which channels of communication you should use to get in touch with your customers (social media, email, etc.)
So let’s go over the 5 most important aspects of every digital marketing campaign—5 techniques that no marketer can afford not to dabble in. Of course, you can always choose to focus on just a couple of them, but there’s no question you’ll reach the best results if you create a strategy that incorporates all of them in some way or another.
Search Engine Optimization (SEO)
Search Engine Optimization (SEO) is your golden ticket to the first page of the search engine results pages (SERPs).
Most website owners know the importance of optimizing their website for search engines and do it from the very start when creating their website. Every facet of your website should be as SEO-friendly as possible, and that includes web hosting, the website builder, the domain name, and all the other technicalities.
Optimizing your website for a certain keyword is important from the very start of establishing your on-site SEO. Once you know who your target audience is and what keywords they search the most, you can establish the industry keywords you want to rank for. Make sure to include them anywhere that sounds natural, especially in headlines, throughout your content, meta description, and tags.
If you think that, nowadays, people aren’t much into emails, you should think twice. According to this article by OptinMonster, every year, we increase the average number of emails that we send and receive.
Believe it or not, by 2022, this number is expected to be 126.7 trillion. Also, emails are still the first thing 58% of people check in the morning, in comparison to social media, news, or research. These facts should be an indicator that you should invest in email marketing, and make it a part of your online marketing strategy.
You can keep your audience interested with a weekly or monthly newsletter informing them about the latest news concerning your services or products, or share valuable and appealing information.
You can also use email outreach techniques to contact influencers or investors in your industry, so you can spread the word about your business, get to a fruitful collaboration, or simply network!
Link-building techniques are not really necessary when you have a successful website that has an established authority in a certain industry. However, if you aren’t already an influencer, a successful magnate, or are on Google’s first page, this is something that you need to start thinking about—and fast. How do online businesses usually go about link building? They create link-building strategies that will get them the link juice they need to get exposure, organic traffic, a good ranking, and more authority.
Some of the most commonly used link-building strategies are guest posting, creating a private blog network (PBN), link exchange, email outreach, and the like. The most complex SEO method on this list is using a Private Blog Network, but you can check this guide by LaunchCDN for more information on it. You can research each of these techniques further and invest in the one that’s most suitable for your business (and budget).
Content marketing refers to the content creating process for your website or social media, and how you market or promote your created content. It’s essential to know that your content won’t be successful without an effective content marketing strategy.
Also, no matter how effective your marketing strategy is, it won’t bring you results without quality content. By investing in content marketing, you will ensure that your users come back to your site, and that Google’s crawlers like it better, which will give you a higher ranking in the SERPs.
If you want to rank high on Google, your articles and blog posts should be around 2,000 words on average. However, content doesn’t refer only to text, but also images, videos, infographics, and anything that’ll be created for your target audience. Make sure that all of that is appealing and brings value.
Social Media Marketing
The amount of time people spend on social media is increasing every day. There are new social networks on the rise every once in a while, trying to grasp the attention of the new generations.
The four most influential networks nowadays are Facebook, Twitter, Instagram, and LinkedIn. So, if you want to reach your target audience, you need to choose at least one of these networks where audiences today spend their time while online. Make sure that you post regularly and that you follow best practices for posting content for every social network specifically.
For instance, on networks such as Instagram, you should make things fun and visually appealing, include emojis, invest in attention-grabbing photos, etc. Make sure you use each platform purposefully as long as your budget, time, and resources allow you to.
To wrap up, we’d like to add that there are other additional techniques that you can consider investing into when it comes to online marketing, such as pay-per-click (PPC), web design, etc.
However, the five mentioned above are the most important ones you shouldn’t miss. Which of these techniques have you already employed in your marketing strategy?