The whole Word is going to be Digital Now!

That's is the reason the Small to medium & Medium to big scale organization are majorly investing in Digital Marketing.

They all know that if they want to survive in the market, They have to be maintain their presence in Digital Space.

That is the reason the behind why they aggressively endorse Digital Marketing.

Being Digital its doesn't mean that to create a page of your business or services but to maintain it by strategically is also very important to update people and Google to tell them "we are in the market". Digital Marketing not only helps to build a presence in market but also it also leads to generate more ROI From your investment.

Many E-commerce companies generate revenue form their online portal & become the well-known Brand in the market & it's just because of Digital Marketing platforms.

These platforms often use by Small to a big organization to build Digital Media presence in Digital space, Let have a brief discussion about Digital Marketing platforms:

1. Social Media Marketing:

You will get the idea by its Name, It is the trendiest & youngest way of Marketing to Market or promotes their products & services.

Social Media marketing Helps Businesses to build online presences & goodwill in Digital space. Building social media presence tells People that " we are in the market with our product & services". If we talk about Figures Alone Facebook has 5 Billion active traffic on his platform its crazy figure right!

Its huge number right we don't want to miss it, Social media gives your opportunity to promote your services beyond the boundaries of country & Generate more ROI. But Engage the audience it's not that easy, see people are on Facebook, Instagram or twitter they could have preferred these platforms to make friends & read the stories of others so we need to make such kind of content which include Video, Infographics, podcast & images who reflect your product & services & people can relate with it.

(Eg. just subscribe the Go Daddy Page from facebook & see their video content with their likes & comment please do it).

2. Search engine Optimization:

The SEO Technique use by a digital marketer to lift the ranking of website or web page in search engine result page (SERP) in Organic way. We know Things which come organically like fruit or veggies are good for health, just like that SEO Brings out an Organic result Add value into your website and helps to grow. Bring out the result from SEO technique it's not that easy & it is very slow process but trust me its dam effective, once you used to with SEO your on the top of the page.

There are two types of SEO:

On page Optimisation which includes:

• Meta Tag, Meta Head & title
• Image & Hyperlink optimization
• Content & Keywords

Off Page Optimisation includes:

• Blogs
• Back links
• Directory submission
• Social Book markeing etc.

3. Pay per Click marketing (PPC):

PPC marketing it is totally opposite SEO were SEO is Unpaid activity so PPC is paid activity. Its mostly used by E-commerce Company to sell a product, to subscription etc. PPC is the fast actionable technique to generate a result in short time span. While creating Paid ads we should be focused below parameters:

• Ad copy
• Landing page
• KZeyword
• Actionable phrases
• Target audience
• Budget

Google AdWords its tool to create an ad & it is the very flexible you can target your audience by their age, gender, Region, Geographical location & their buying behavior or Interest.

4. E-mail Marketing:

One of the oldest way of Digital Marketing & it is worthwhile. Digital Marketer uses these techniques to develop a relationship with their existing customer & also to make a new customer. It is slightly cheap than PPC Ads campaign & budget. E-mail Marketing allows you to create customized messages to target customer audience to generate more sales leads.

Advantages of E-mail Marketing;

• Customized massages
• Sharable
• Create and design
• Flexible
• Measurable

5. Mobile Marketing:

Around 2.5 Billion people are using smartphone actively, Its huge market!

Mobile marketing is one of the trendies digital marketing strategy which target the audience on thier mobile devices through

Mobile ads, Apps, SMS & MMS.