Dreaming to be on top results of search engine require superior quality efforts SEO and SMM work. The work should not only be smart but it should have been implemented with extremen planning. If you plan search engine optimization and social media marketing work strategically then you will definitely get better results for your business website. The perfect internet marketing(SEO/SMM) work plan designed as per the search engine's guidelines with the aim to place the client's web site at the top position on the organic search results on major search engines completely depends on on-page and off-page optimization techniques. It's also of the highest importance to track the ranking changes.

On-page Optimization/Marketing

On-page SEO involves the optimization of a website which occurs during the development of website before making a site live for users and search engine too. There are some important tasks that need to be implemented correctly during this phase as mentioned below:

• Keyword analysis & research.
• Website content keyword density check and consultation.   
• Optimize website architecture for better search engine indexing.
• Create Web Page tags (Title and Description).  
• SEO friendly urls.  
• Image Optimization with alt tag implementation.
• Custom 404 implementation.  
• Sitemap.xml and Robots.txt file implementation.
• Canonical 301 Redirection.
• Website CTA(Call to action) optimization.
• Integration of Social Media sharing button on the website.  
• Webmaster Account Setup on Google.
• Google Analytic account setup and regular monitoring.

Off-page Optimization/Marketing

The off-page marketing start just after the website is live for both users and search engine robots. It involves online promotion through directory submissions, content marketing, video marketing and social media marketing. All these types of off-page marketing techniques are described below:

Directory Submissions

• Search Engine Submissions.
• Manual Directory Submissions.
• Niche/Industry Specific Submissions
• Forums Posting.
• Map Submission.
• Social Bookmarking Submissions.
• Blog Submissions.
• Classified Ads Posting.
• Local Business Submissions.

Content Marketing

• Article Marketing.
• Press Release Marketing.
• Doc, PPT & PDF Marketing.

Video Marketing

In video marketing you need to submit and promote newly released videos on Youtube with proper Title, Description and Keywords. You can also publish your videos on top video sharing websites like dailymotion, metacafe, vimeo, myspace, etc.

Social Media Marketing

Social media marketing is considered as one of the important task to promote business online, as it helps to grab quality genuine visitors, builds your brand value and spread your web content to huge audience. You can perform following basic things for SMM:

• Daily updating, sharing, commenting on major Social Media accounts (fb, Google Plus, linkedin, Pinterest, etc.)
• Joining & creating communities related to your business and updating things there.
• Creating account on social media community websites related to your business and promote your business there.

Hope you enjoyed these SEO and SMM work plan for achieving better results that will lead to make your business website a brand.