Logo design is a thing that surrounds us, with every new creation it becomes hard for someone to make it look unique. As a creative designer you have to create a subjective solution that addresses the basic requirement of your client. Where, to the client its all about representation on which their branding depends as an instant reminder of a company or a product. It has to be on everything from your Business Card to your Website, reaching to all your customers in every prospect.
Below are some effective tips for creating a clever logo design, Lets start with the basics first,
Keep it Simple because a complex design will loose its detail when scaled to smaller dimension. Simple logos
are easy to recognize & remember. Take inspiration from logos like Facebook.
Should have a strong logic
Research a lot >> Conceptualize >> Sketch.
It should represent the company in a unique & iconic way.
Must be Meaningful & Enduring + Versatile I personally believe there should be a rationale behind the logo representing its brand identity. A good logo also re-enforces its brand.
Use a vector graphic so it can be scaled without loosing its quality. be sure you have it in all three of these
essential file formats: EPS for printing, JPEG and GIF for your website.
Should be adaptable in one color printing & light/dark backgrounds.
Next steps ahead,
Once you ensure that your logo fits up best in the above criteria look up into some more..
Make a Responsive logo, try it out with different sizes all small & enlarged. Just suppose your logo looks
amazing in a 24hd screen but doesn't in a small size.
Use fonts which sums up the 'brand requirement'
Color is the key because every color is an implication towards something, here's a quick breakdown from "The Psychology of Color in Logo Design"