Initially, blogging was described as a sort of writing a diary on the Internet, leaving the trace of one’s thoughts and preserving them in time. Even if it once was the case, today, it has become clear to everyone that blogging is not designed to be something intimate.
Every blogger wants to attract the audience and the success of each blog is measured by the traffic it can drive. Whether it is something narcissistic about the human nature that drives it to show off and be in the limelight, entrepreneurial spirit or a natural desire to share one’s ideas with as many people as possible, it does not matter. A good content plays a huge role in this process, according to professional writers frompaper writing service. The fact is that each blogger spends a lot of time devising a strategy to attract the audience to a blog and keep people coming over and over again.
Here are some useful tips on how to make it happen:
It’s All About Networking
This word “networking“ is one of the most overused words on the Internet. Everyone talks about the need to invest some time in networking, but what exactly does it mean, especially when it comes to blogging?
The most successful bloggers are the ones who know how to reach out to others and expand their circle of connections. They engage with other bloggers on social networks and in comments sections and they share each other’s content. But for this relationship to be beneficial, it should not be parasitic- it should be for mutual benefit. This means engaging in a meaningful and genuine conversation, instead of opting for a promotional approach.
Contribute to Other Blogs
The most popular bloggers do a lot of guest blogging, not for some altruistic reasons, but because it is one of the most effective ways to drive traffic to their own blog. In fact, a blogger can get to #1 in the search rankings with just two guest posts. In order to produce this effect, a blogger should first identify a blog with a lot of followers. The next step is to get in touch with the blog’s owner and try to connect on a more personal level before getting down to business. Once the first connection has been established, the time has come to write a pitch email. Here, it’s important to have in mind that the most successful bloggers are bombarded with tons of pitch emails and for any of them to get an answer, it really needs to stand out. The best way to make sure it happens is to do a thorough research by reading articles from the target blog, imitating their style and showing that to the recipient- proving that a guest post can benefit that particular blog. It’s equally important to be active in promoting the guest post and to make oneself available to comment.
While it is true that social media is useful for networking with other bloggers, the best way to do that is through the power of tribes- blogger tribes. Triberr allows bloggers to unite under common topics in a number of different tribes (with their chiefs and all! ). Those who become followers of one of these tribes and are promoted to a full member, can get their content shared and seen by all the members of that tribe.
Keep Audience Coming For More
While it is possible to drive traffic to a blog through the use of some clever strategies, they will stick around only if the content of that blog is valuable to them. The accent is on valuable to THEM. It means that in order to achieve this, a blogger should first identify a target audience and its preferences. The next step is to find trending blog topics and write about them: Google Alerts tool is incredibly useful in this aspect.
Becoming one of the most followed bloggers does not happen over night and to achieve that, every blogger should first dedicate some time to reading the most popular blogs in a niche and learning from them. The next stage is all about networking: connecting and engaging with other bloggers, promoting each other’s articles, commenting. Finally, content is king- here and elsewhere. The most successful bloggers consistently provide valuable content to their followers and have them coming for more.