SEO keywords range from single words to complex phrases and are used in web copy to attract relevant search traffic.
However, keyword integration is just the beginning. When used properly, targeted SEO keywords should be used to inspire all page content to meet the purpose of the searcher.
From a searcher's perspective, keywords are words that are typed or spoken as search engines. When researching and optimizing for efficiency, keywords act as a conduit for your target audience to find the most relevant content on your site.
Are Keyword Dead?
Whether you've heard this a few times or the first time you have not yet, "Dead Keywords" is a phrase that continues to fall into the SEO circles. Instead of tip-toe around repeated assertions, binary, regular click primitives, let's confront it.
Some development in the SEO world has caused this request to be stirred from hibernation, but there are four major ones that come to mind.
1. "(not provided)"
If you are new to SEO, you may be surprised to learn that organic keywords have been readily accessible in Google Analytics, Adobe Omniture, or any other analytics platform.
I will not lie; It was pretty amazing. We do not know how well we had it at that time.
However, things started to change in 2010 as Google began quietly taking steps to remove keyword data from our web analytics. By the end of 2011, the keyword data has been deleted in a big way. It will not take long for the top keyword drivers for each page to be '(not provided)'.
Once we lost our keyword data and have apparently flew blind, many have quickly written memoirs for the keywords.
But what really is different? After all, people are still looking for the same and Google has not changed the way it interprets our content. We only have less visibility.
We heard, "If a tree falls into the forest and there is no one around to hear it, does it make a sound?" This is the same thing. No difference; we do not have around.
Bottom line: Keywords are not dead. The old way to track them is.
2. Hummingbird & Brain Rating
Again, the validity of the keyword has been challenged when Google rebuilds its algorithm by 2013. Get the name quickly and accurately, Hummingbird has helped Google better understand the purpose of search, especially for complex searches and conversations.
By 2015, Google has incorporated the AI-RankBrain ranking factor into its mix to improve its query resolution.
Previously, search for "pizza near my delivery?" Will send Google to find content that matches those terms. Now, Google uses these keywords as a contextual signal to find out what we really want and often rewrites our query behind the scenes (for example, "pizza delivery 66062"). .
Knowing that Google regularly rewrites our search queries could make it seem like their usefulness is all but outdated. But really, Google is only smarter with what we offer.
This is another aspect. Have you ever heard of statistics that only 7 percent of the media is through words alone? This was originated in a popular study in the late 1960s and is often used to increase the stature of nonverbal communication, reducing speech.
This is a challenge for you:
Keep going through your day tomorrow without using words - do not type, say or sign them. At the end of the day, let me know if you feel your communication is as good as 93% normal.
I think you can predict the results.
It is not stat is wrong. There is so much to communicate (and search) over words. However, it is often misunderstood.
3. Search by voice
I love voice search. Although it has been around for years, I still feel like I'm in the future when Google magically captures my unthinkable imitation.
When voice search grows out of a novelty that is sometimes used as a key element in our search behavior, many wonder what it means for a keyword. We all know that voice search affects keywords, but does it kill them?
We have become Long-Winded
Between us (subconsciously) gathering the advanced explanations of Google and our communication trends when talking with typists, we have become very exchanging and detailed searchers. .
In the old days, if we wanted to know who Brad Pitt's first wife was, we would translate our thoughts into a friendly search query, like "Brad Pitt's wife." Now, we simply tell Google what we want: "Who is Brad Pitt's first wife?" This is one of the main reasons why 15 percent of searches have never been heard by Google on a daily basis.
So although this is a huge win for searchers, but that is the challenge for SEO professionals. For instance, it's hard to know which keywords to track whether a significant portion of traffic is driven by people who are rarely searched for before.
But this back to the argument "(not provided)". Just because our tracking is not perfect does not mean that the importance of keywords diminishes in any way.
We ignore important Keywords
Did you know through a voice search that you can find out when Scarlett Johansson's first album was released from a query without the name or name of the album? (Side Note: Did you know Scarlett Johansson had an album?)
Google understands contextual issues, not just in one search, but also between strings.
So are keywords really important if you can leave the key bits and still get what you want? Of course! This just forces us to go back and look at the bigger picture, rather than checking each individual search in the vacuum.
Bottom line: Keywords are not dead. Typing is the only way to find them.
4. The Google Planner Keyword System is grouped
Beginning in 2014 and beginning two years later, Google's keyword planner begins to group volumes for similar terms. Instead of displaying keyword A searched 100 times per month and keyword A1 being searched 50 times per month, both will display 150. Google said the reason to ensure that "you do not miss out on potential customers. "and" maximize the potential for your ads to show on relevant searches. "
That explanation certainly implies that the intention of searching does not change much between the closely related terms.
Remodeling seems to reinforce the notion that themes, not keywords, are all SEO experts needing to worry about. However, this does not explain why Google search often increases its results significantly for keywords that Google Keyword Planner thinks are consistent enough to combine.
Finally, Keyword Planner is a PPC tool. You do not need to be an argumentative theorist to understand how to force the PPC contractors to extend their keyword targeting, which may be a financial decision.