It is a false belief among most marketers that SEO and social media platform are two different aspects of marketing. In recent years, people have understood the interconnection between the two aspects that can increase company’s social presence and followers. The combination of social media platform and SEO boosts authority of online presence that improves search engine ranking on Google.
Nowadays, several successful companies spend time to work on both social media platform and SEO. Neglecting any of these two can lead you to the loss of potential customers and followers. Here, is a list of ways you can influence your marketing efforts positively with combined effort on SEO and social media platform.
Good content to stop people from scrolling:
The most important thing you can do on your website is writing high quality content for SEO benefit. Your content section should have something interesting that will grab attention of the readers. For example, use of infographics and images increases users’ interest to read on and understand the descriptive part of the content. You can give your post a catchy title and encourage people to click on your post. Optimize your post content with relevant keywords and prepare it in a way that addresses queries of your target audience. SEO services in Portland work on such strategies and you may hire one of them in case you wish to outsource skill and expertise.
Link from content to social media platforms:
Popular social media sites always have higher authority that happens due to the amount of engagement they receive. Google regards pasting your website links on those popular social profiles as higher quality links. Creating a profile page and adding links to your website can capitalize site’s authority.
Keep attracting your followers:
We all know that social media obtain followers and Google ranks companies based on the followers they have. Companies get followers, if they get engaged with your site’s post on social media platforms. An appealing content encourages users to return to your social profile or page for sharing your post or getting updates. More sharing creates opportunity to get more followers.
Keep interacting to increase brand awareness:
In order to increase brand awareness, audience engagement is the vital that can attract huge followers to your social media page and website. If you post something on social media platform and then ignore comments, it can take away your followers’ interest. Listening to your followers and getting involved with them not only boosts your online presence but also increases the authority in your respective service filed.
Use local listings to boost visibility instantly:
It is an easy way to improve SEO using social media through creating local listings on Google. It will help your customers to review your business and Google usually ranks companies with positive reviews. Do not forget to include important information like address, associate business etc. Inclusion of map on your Facebook page and list of locations also boosts the local SEO. SEO service companies in Portland has gained immense popularity in improving ranking and driving more traffic.
Though all these steps seem to be easy and straightforward, you or a hired agency needs to be consistent and patient enough to implement these strategies. Keep changing the approach of engaging your followers and website visitors along with their experience of reaching your website through search options.