We simply cannot deny that SEO has a past that has been tainted with bad habits. Even though it has been almost a decade since Google introduced the first-ever Panda Update in 2011, some people have failed to learn from their mistakes. We agree that the typical black hat techniques have been completely wiped out; however, certain SEO strategies are still carrying on and clinging on to certain bad habits.
As you are stepping into a brand new decade, it is high time you said goodbye to some of the existing SEO bad habits. These seem to be search optimization techniques that simply do not work anymore, or they could even get your website penalized. Here are some of the SEO bad habits that deserve to be eliminated at once.
Generating Pages with the Same Sort of Content
Thankfully, this bad habit is not that much prevalent as it was in the past, but this issue of creating similar content pages comes up sporadically even today. It is not an effective stratagem to generate web pages containing similar matter just for the sole intention of targeting keywords. For instance, creating duplicate city pages on a website having the name of the city as the solitary difference could prove to be harmful. You would be left ultimately with low-quality pages which could be ruining the entire site’s credibility and reputation. Get in touch with a any reputed SEOcompany for boosting your SEO.
Link Building Utilizing Generic, Templated Emails
Link building is regarded as an effective marketing technique and it is not merely an SEO tactic. That implies we need to focus our attention on identifying and researching our precise target audience before chalking out our unique marketing message. Simply shooting a template generic message to somebody requesting for a link would not be fetching you amazing results.
You may instead stick to sending fewer emails. You must do ample research relating to an individual’s website and try to understand and figure out what would be fascinating to their customers or users. Moreover, avoid using general salutation like ‘Dear Website Owner’ or ‘Dear Webmaster’. It is a good idea to consider using a person’s good name.
As per https://searchengineland.com, even though link building could be a pretty difficult and to some extent overwhelming task, by coming up with a sound stratagem that concentrates on overall outcomes and not on creating a battery of links quickly, we could succeed this way and may not have to go on living with the constant fear of encountering the next Google algorithm update.
Banking on Marginal Content for Search Engine Optimization Purposes
Content is integral to SEO. You simply cannot think of SEO without content. Remember content and SEO are interlinked. You require content for optimizing search. If your content is not optimized, searchers would not be able to find you. Adding marginal content to your websites for boosting SEO is certainly a bad habit. Moreover, it is just not enough to have any sort of content. Content must necessarily be of high quality and you must focus your attention on your users. You must add top-quality relevant content.
Avoid the above-discussed SEO bad habits in 2020. Moreover, you must not carry on with the bad habit of not staying updated on the latest SEO best practices. You must stay abreast of the latest algorithm changes, best practices, and even webmaster guidelines. In 2020, develop a good SEO habit of devoting time every week to learning about what all is the latest in the SEO circuit.