about 1 month ago
Can someone guide me about how Machine Learning and AI will impact the marketing in year 2017 and beyond?
Today, companies are using artificial intelligence to automating existing work and to do new work, which is cheaper and more powerful AI(artificial intelligence) makes possible. And according to the Wall Street Journal, CIOs are saying the day is fast approaching when machine learning begins to impact core business functions.Artificial intelligence(and machine/deep learning) is the hottest trend, eclipsing, but building on, the accumulated hype for the previous “new big thing,” big data. The new catalyst for the data explosion is the Internet of Things, bringing with it new cyber-security vulnerabilities. The rapid fluctuations in the relative temperature of these trends also create new dislocations and opportunities in the tech job market.
1)First, you need large volumes of historical data. You can train a puppy with a bag of treats. To train a machine learning algorithm, you need reams and reams of human-corrected data.
2)Leveraging AI techniques, companies can move customer relationships beyond superficial to deeper, more meaningful interactions and experiences that engage customers at unprecedented and hyper-personalized levels such as proactively delivering an ad to a consumer on a smartphone that is of high interest to them.”
For example-The Toyota Research Institute is using artificial intelligence to make automobiles “safer, more affordable, and more accessible to everyone, regardless of age or ability.” But machine learning and deep neural networks can do more than create self-driving vehicles. TRI is also working on robot assistants to help the elderly and differently abled stay healthy, and at home, longer. And is working to develop stronger, thinner, lighter, more flexible materials and etc.
“AI is more than just a fad,” “I think we are broadly entering the age in which technology will change fundamental aspects of society rather than improving prior functions and seeing changes around the edges,”
Artificial intelligence includes a lot more than machine learning. Machine learning has recently helped live up to a lot of challenges that seemed impossible with machine learning. Machine learning is actually used for many applications that might not be thought of as artificial intelligence.
However, both artificial intelligence and machine learning have already begun to dramatically impact marketing.There are many tools for lead generation and marketing automation. AI-powered bots and chatbots will grow in application and diversity for sales and marketing. Bots respond to customer queries with structured messages that include images, links and call-to-action buttons.
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