I’m a novice Podcaster who uses bitly links in running my Podcast campaigns. The links redirect either to the iTunes or Stitcher page.I am using Facebook ads to drive traffic to the podcasts.
Since the day ads went live, bitly says 150 people have clicked the links, whereas Fb says only 20.
After subtracting the unknown traffic, I’m getting around 110 clicks that FB is not able to acknowledge. According to bitly, 85 percent of the traffic is coming from facebook..
Unfortunately, neither the Stitcher nor the iTunes provide any kind of report or raw data on the users that are hitting the links.