It might be strange to think of “content design.” Content authorship, certainly, but what is content design? Content design involves optimizing your editorial content by dividing it in certain ways on the page, tying it to key concepts, and embedding it with keywords. As such, content design is closely associated with page design, which is likewise concerned with layout, the division of content, and the density of keywords per page.
Page design is a broader consideration, including the overall look-and-feel of the page on which your content sits. Colors, tables, navigation menus, and links — these are all page design elements. Your content elements consist of the information on the page, all of which, ideally, is textual. Design your pages as if you were serving an information meal to your visitors (and to Google’s spider). Don’t overfeed. Don’t create wild mixtures of incompatible foods. Divide the meal into well-defined courses.
Optimize each page according to the following principles: Focus. Don’t let any single page divert from its topic. Move extraneous information to another page.
In the eye of Google’s spider, the length of a page doesn’t matter much. To a certain extent, the amount of content per page is a matter of design and anticipating the needs of your visitors. Breaking up a long article into two or three pages lends a compact quality to the site, but makes your readers click more. Page length should be determined by keyword density — see the next point.
Keyword density. This important optimization factor is a measure of how many keywords exist on the page relative to overall text. If your page contains 500 words, and 50 of them are your keywords, the keyword density is 10 percent. Online tools can quickly measure the density of any page.