about 3 years ago
I thought both the roles were the same. They often use the same social media platforms to provide a human element to the organization’s online presence. I was terribly mistaken. Can you guide me through the functions and responsibilities of both?
Thanks in advance!
Community manager is a person who publicly supports or recommends a cause or policy on behalf of a company to the company members. He also gives feedback of consumers to the company.
Add or remove new members from the community
Provide support to the all the members
Introduce community members to each other
Create online / offline contest or event
Product or service development
Identify target customers
Analyze and measure (Growth, Reach, Leads, Quality)
Social Media is one of the most important Channel to promote the business direct to the cutsomers,where as Community Manager Deals with the people who never heard about the business and boost the business perception of the company.
Social Media manager is more focus on the Branding of the product on the social channels by managing the post creations, micro blogging, schedule posts, and shared to various other platforms. Social Media comes first in every Brand to promote.
A community manager is the overall person in the community that handles both the outreach and management of the social media channels, moderation, press release and content strategy.
Social media manager and Community manager sound same but their functions and responsibilities are actually quite different.
The “Social Media Managers’”main goal is to approach the growth, their key responsibilities are:
He creates a brand on all social media platforms.
Valuable content is the most important aspect to drive the traffic, so they try to generate content to drive more and more traffic
Engaging customers with the product is their primary focus.
Focus on planning and making strategy for various brand channels
Whereas, a Community Manager is often seen as someone who keeps uplifting the people around him. He is the face of the brand in the digital arena and act as an adviser for his customers.
They are responsible for building and protecting the relationships with key members and facilitating customers engagement.
He collects various information internally from blogs, forums, and various social media platforms.
They find the way to reach the right people to target and engage with.
They spread the awareness about the company who do not know about them.
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