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  • How and Where to concentrate your ad budgets?

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     Hey Guys!

    I’m in distress!
     
    With a pretty small budget of around $ 60 a month, prioritizing an online ad budget is a cumbersome job. I would like to spend it more effectively. I currently spend the biggest percentage of my budget on facebook post promotion (huge portion of my audience use instagram, whatsapp & FB). I have not tried the Ad Campaigns as they seem expensive. Is it true? 


    I would also like to know whether people prefer social media advertizing over the normal ads? 
    Please help?

 5 Answer(s)

  • Hi, 


    Well Marketing needs money to spend whether you hire SEO experts, a big team of SMM and SEO experts who can produce results for you in lower investment or a few educate employees to handle your Social pages, campaigns and SEO and start investing with bit larger amount of money in ad campaigns but important is whatever you do or invest in first you have to invest effectively on strategies within your budget limit which will surely helps you to reach your goals.

     

    So coming to your first point about Facebook ads, according to me Facebook ads can take time and it can be a long investment and whether it is reaching to your targeted audiences or not. Some experts says it's good and some says no, hence it totally depends how your campaign is going and whether it's being reaching to correct audiences or not.

     

    Secondly, as you asked: whether people prefer social media advertizing over the normal ads?

    The answer of your question is simple, you might have seen several ads on different pages and websites even on Social media sites like Facebook, How may of them have you ever clicked: Many, few or 0 (Zero) According to me it will be few only, it is because if the ads shown to you is in your interest you will click on it else you will move and also depends how effective and good the add is but making user to watch ad is not the target you have to convert that user in your customer, hence again it depends what you are sealing and to whom and where you are sealing or show ads. 

     

    Below are few more thing which you can do:

    • Along with you can use e-mail campaign which is bit cheaper then ad campaigns.
    • Making a press release online and newspaper (news paper if required depends on what you sells).
    • Chose an appropriate platform
    • Make and post videos on YouTube.
    • Creating quality and unique content.
    • Create a post for social channels through canva etc.

     

    If you want to invest in any ad campaigns or social advertising/Facebook ad Invest little first if you get good results then can think in investing more on it.

  •  Hey!

    I would suggest you spend on Social media marketing, which has several benefits over more traditional ways of promotion and advertising a business.
    Low cost: Advertising through social media platforms is inexpensive compared with many offline platforms. In fact, many social media platforms are still free to engage in—apart from the costs associated with the design and production of what you post. Unlike TV, print media, or radio advertising, you certainly don’t need a model, a voice over artist, or an actor to create ads online. You can advertise on Facebook, Twitter, Instagram etc according to your audience.  
    Broad reach and targeted focus: One of the key drivers—and advantages—of social media advertising over traditional advertising is its reach. 
    Easy sharing: Your message gets a second life when it’s shared with others in their circles, and sharing on social media and the Web is almost effortless. (Also, something as simple as a mailing list becomes a bit obsolete when you consider the cost savings of not having to pay for ever-increasing postage rates).
    Real-time analysis: With traditional forms of media, real-time analysis of the impact of an ad campaign is almost impossible, and even if it is done, it’s done in the long-term. Conversely, measuring the efficacy of advertising through social media can be done almost instantaneously.
    Future-proof: Last but not least, advertising on social media is the future. As mentioned earlier, with the rise in ad dollars spent on online marketing and the “constant hot” connection to the Web, more and more companies will want to be where the eyeballs are and that’s online.

    There are countless other reasons why you should shift your focus on social media, but let’s just call a spade a spade: Social media is here to stay.

  • Hi Aishwarya,  

    Marketing is one of the most important tool of any business. So we need to focus what is the right way of promotion. In this digital world, we have many ways to promote business but we need to choose which one is right to grow the business. Two way are on trend nowadays, Ads campaign  and Social Media ads campaign. Both are good ways to to promote, but Social media ad campaign is cheaper from other ad campaign(PPC). According to your budget, Social media ad camping is the best one for you.

    And yes, most of the people prefer social media advertizing over the normal ads, as they are of less cost and can solve their purpose.

    Hope this helps you!

  • Hi Aishwarya,

     

    Being a Digital Marketer, it takes lots of efforts to generate traffic and high quality leads to grow a company business. There are many techniques to generate traffic through SEO and other paid methords like PPC and Social Media Ads Campaign.

     

    According to my experience and knowledge, I would suggest you to run social media ads campaign instead of that normal ads campaign. It’s no secret that digital advertising has become a key part of most marketing campaigns. It probably comes as no surprise that Facebook is one of the biggest players in digital advertising, indicating that social media advertising is front and center in the digital ads world. Social media ads campaign budget is very cheap as compare to that of ads campaign on Google and we can directly engage the interested and active audience.

  • Hi,

    Yes, Mostly peoples believe in social media advertising rather than normal ads.

     

    There are many reasons why social media advertising prefer over normal ads:

     

    • Building the strong social media presence is an efficient way to build your company’s reputation and showcase your business.

       

    • It also helps in creating brand awareness, relationship building ordriving new sales.

       

    • People enjoy being part of a business that is proactively building a lively community. Community strength is a very powerful branding path and social media offers relationship-building opportunity through social media.

       

    • Social Media helps in increasing digital exposure by sharing capabilities and huge amount of daily users.

     

    Some ways to concentrate your Ad Budgets :

     

    Design - $20

    Use design photos & graphics, with visual design carrying such a large emphasis on social media in optimal social media content. It feels great to put your best foot forward on the visuals and graphics front.

     

    Facebook & Twitter Ads - $15 each

    Use facebook ads & twitter ads can grow your audience by 4000 peoples showing that your dollar per day might gain you a higher click rate on Twitter yet might get you more views on Facebook.

     

    Social Media Scheduling – $10

    The important social media managers helps to schedule posts in advance using a tool like Buffer. You can get started for free and share forever to one of each type of connected account in Twitter, Facebook, LinkedIn, Google+, and Pinterest etc

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