3D animation logo design is the new emerging trend in the logo design industry. Tough market competition compels competitors to exploit new methods of customer engagement using digital media platform, which promisingly unveils sophisticated methods of brand promottion. Multinational brands such as Coca-Cola, BMW, and other iconic brands have quickly adapted to the new technology available in the market to give life to their existing standalone logos.
Some of the key benefits of incorporating animation to existing logos is that it gives organizations the ability to express more about the brand to their customers. Visual effects have been one of the most inspiring methods of influencing and creating demand for a product and organizations use animated logos in a strategic manner that enhances brand image delivery to its clientele.
Another important element of 3D animation logo design is its ability to captivate the consumers’ attention for a brief moment; for iconic and renowned brands, acquiring a few seconds of their consumers time is sufficient to create or to enhance demand for their product by agitating their wants. The Marketing Head Pixels said, “Today, the lives are fast-paced and everybody is ticking by the clock. Nobody has the time to stop and read a commercial, so the time we have to perform infront of our audience is limited. At Pixels, we ensure that we strike and stay in the minds of our audience within that brief moment. For us, its a do or die situation” For example, the world famous car manufacturer, BMW, has added animations to its current logo, which spins to portray a spinning tire, increasing brand image effectiveness.
3D animation logo design may not always be able to add product value to a brand logo; however, in such cases, it still adds to the aggregate value of the brand as it combines visual graphics with sound, which adds an entertaining value. The ability to add visual graphics and sound to brand logos has certainly created scope for newer trends and increased brand value for organizations willing to influence their customers in a new, intuitive, and entertaining manner.