Having a blog is no longer something odd for most people. In fact, the number of bloggers grew significantly over the last years. Therefore, the competition on the market is incredibly strong. You can no longer be good enough. Unless you create content which makes the readers read every single detail of it, you won’t make it in this niche. So, what every blogger aims for now is crafting the content which will be truly outstanding. The only question remaining here is how one can do this. There is no one answer to it, but we have crafted a list of useful tips which will make your content brilliant.
So, save these recommendations and apply them to your writing. You’ll see that excellent blog posts are something you can do.
How to craft perfect articles for your blog
1. Identify your audience
It might sound like something irrelevant to your blog, but the thing is that each post must be written with a very particular audience in mind. Writers must figure out what their audience loves, hates, believes in, or pursues in life. When knowing these facts, they can compose pieces which will stimulate a unique visitor to become a regular of the blog, and finally a customer. Besides, if you know what they want, it’ll be easier to write texts which will answer their questions of why they need your product right now. It’s a key to successful business growth, so study your target audience.
2. Make the website user-friendly
Everything on one’s website must be simple and self-explanatory. Thus, as soon as a visitor clicks on a link to your site and goes to the home page of your blog, they should know where to go to get your contacts in case they have questions they want to be answered as well as a list of the latest topics you elaborated on in the blog.
When it comes to subscription, it must appear on the screen in some bright colors to draw attention and be short not to bore users to death with a long list of questions.
3. Keep it short
The text you are working on does not have to be long. If you can make it short, do it. Unfortunately, the writers forget that the audience does not have time to read long chunks of information. They prefer lists or other forms which allow the audience to acquire new information in a short but efficient manner. So, whenever there is something that you can cut out without changing the meaning and message of your article, it should be left out.
4. Watch your language
One of the secrets people might forget about is the language they use here. It’s better if the language one uses when writing is good and proper but not too inflated. Always aim to speak in a way which is acceptable to your audience. Think of how you would talk to a customer in real life and use the same language for your blog. Let it be in the form of a conversation, as it makes everything sound more natural.
5. Add more links
We don’t mean just any links but rather links to other pages of your blog. Select proper anchors and add hyperlinks to them, so that when readers find an article interesting or want to learn more about a particular subject matter marked in an anchor, they can easily do it right on the page. They say that adding links can decrease a bouncing effect and increase the time a user spends online. So, don’t lose such an opportunity and use every chance you have to encourage readers to stay and read more.
6. Divide it into smaller parts
Every blog platform has its own peculiarities but depending on the width of the screen, you should adjust the paragraphs and make them shorter. In fact, different bloggers say different numbers but on average an article written correctly should only contain about five lines in each section and lines should be less than eighty symbols. When taken seriously, these numbers can change the whole experience of blogging.
7. Use keywords
A lot of users have no idea that you are running a blog with the information they need. So, you have a chance to find such users by adding more keywords to the texts. Thus, when going online and searching for some particular subject, they will end up getting a link to your blog. There are special tools which help you generate keywords and most of such tools are free. The only task you will be left with then is inserting such words and phrases into your text in an efficient and natural way. But the time you spend on it is a time well-spent, as keyword rich articles get more views.
8. Show, don’t tell
You are probably familiar with this principle: you should not simply state some facts but rather paint a picture using the words. The principle behind this is simple: you should focus on involving all five senses your readers have. For instance, if you are describing some situation, don’t merely state some facts but add details connected to one’s hearing, smell, sight, touch, and taste. Thus, readers will walk in your shoes and get a better perspective of what it was like to be there.
9. Only choose engaging topics
There is no chance people will read the information they are not interested in. So, put yourself in readers’ shoes and write about things you would want to hear about. Besides, we strongly recommend you not using themes which only come in two colors: black or white. There must be room for discussion, so rather opt for something people might have different opinions about. And from the beginning make sure you stated your position clearly and encouraged other people to have a discussion with you right after they hear out all of your supporting arguments.
10. Craft catchy headlines
Think about it: every day we get to see so much information, but we cannot familiarize ourselves with all of it, as it might be detrimental to one’s mental health. Moreover, we don’t have that much time. That is why we normally select only information we find important. How do we identify whether we want to read something or not? Right, we figure that out from a headline of each individual article. So, instead of choosing some vague title for your next blog post, select something brilliant and catchy. Think of what might make readers interested in reading the whole piece and make it your headline.
11. Add more visual materials
People tend to like pictures, infographics, and videos more and more these days. We explain it with the fact that they have to absorb so much data each day that not being able to take it anymore, they opt to watch a video rather than to read an article. For instance, watching a video is easier, and takes almost no effort to deal with while reading might take more time. So, to draw more traffic to content on your blog, add visuals.
12. Make it flow
There is another thing writers must take into account to increase the quality of their texts. This thing is called “readability.” To put it short, it is a complex of the pace an average reader has when reading it as well as the level of complexity of a piece. It is better to keep your text simple without using obscure words or phrases an average visitor won’t understand. Besides, it is always better to use short sentences instead of long, complex ones. So, we are not saying that you should talk like a first grader in your articles. However, you should consider turning difficult things into simple words and phrases.
13. Use professionals to edit your posts
If you work hard enough on each piece, the chances are that you might get so used to your style and common mistakes that your brain will ignore them altogether. However, when one seeks professional help here, people who have the qualification in this area and see this text for the first time can fix errors in no time. Nevertheless, if you don’t want to pay for such services, you can always use technological solutions like Grammarly for this purpose or ask your friends for help. It does not matter what you opt for, have someone else edit and proofread it for you.
14. Call to action
You should always make an ending of a piece vivid and memorable. There are several options how one might do that. You might call readers to a particular action regarding the information just learned or ask them a question which will guide their thoughts in a particular direction. Whatever you choose, don’t lose a chance of persuading the readers for the last time in the end.
We hope that you will find these tips helpful. They’ve helped so many bloggers that we are sure that they can bring your writing to a new level. So, save them and let us know how they work for you!
About the Author
Richard Nolan is a writer and a private tutor, sharing his experience in spheres of entrepreneurship, blogging, and psychology. Richard writes for numerous blogs and gives useful tips for entrepreneurs, bloggers, and students. Currently, Richard works as a general blog editor for Custom Writing Project.