Almost everyone does the mistake of thinking copywriting and SEO (Search Engine Optimization) are two different things and has nothing to do with each other. Copywriting is all about getting the user to take action. And, SEO is for search engines, more like to be appealing for their algorithms. And the fact is, Copywriting and SEO work together to be a useful technique. Let's check out the tremendous tips and 5 Copywriting Techniques That Affect SEO
1. Write for the User First
All this hard-work and team up is only for users, right? We do everything to bring down the users and get the conversions straight. When we think about SEO, straightly it comes to my mind is keyword research and content length, but Search engines have evolved their algorithms drastically. Nowadays, Search engines care more about your content's authority. They watch if people trust your content or not. And you gain it only by focusing on your readers.
Search engines have gotten smarter. They realize that someone who is searching 'television' can get equally benefit from the results of 'LCD' or 'LED TV'. Remember that you don't have to stuff keywords into your content to rank for any particular term or else you can get penalized for this and your website can get shut. Keywords still matter, but it is more the keywords density and relevancy to your piece of writing.
2. Include a Strong Call to Action
Don't forget your Call to Action anytime. Apart, you are not the only one who has control on your Search Engine Optimization. Your readers can also take action to boost your rankings. And, it will help you out at the huge amount if you include a strong call to action in your content. You can do it in 2 simple ways. Asking readers to share your content on social media. Though search engines do not use sharing to influence rankings, it still helps.
The more shares you have that give you more reach around the web, which means the more natural backlinks to your bucket. You can even encourage the shares via writing. As an example, including click-to-tweet to your content can encourage readers to tweet their opinions can boost your shares on Twitter.
3. Pay Attention to Content-Length
Length of your content matters most to your users and that also means it matters to search engines. Longer articles between 1000 to 1500 words perform better in search engines on an average. While other experts have suggested to go even longer and write for 1500 words minimum. It's also important to understand why that trend occurs. Content length can affect SEO in other ways too as below:
More keywords, subheading, and images to crawl.
By increasing users' time duration on the site.
Providing more value to the reader that brings more shares and links back to your content.
Longer blog posts can perform well, but the same length for your homepage or about us page can seem to be alarming. Fitting helpful information within the word count leads to the top of the search engines.
4. Break Up Your Content for Readability
Making easy for your readers by breaking up your content is likely to get more readers too. Some of the examples like:
Write short paragraphs
Include images or screenshots
Use Bold, Italic or underlined fonts to highlight points
Using bullet points
Search engines look at header tags to determine the order of your content and parts that are much important than others. As your headline H1 tag, subheading should be used the H2 tag, sub-sub-headings use the H3 tag and so on. Use your keywords in your heading and subheadings will allow search engines to crawl and rank your site effortlessly.
5. Quote Influencers in Your Niche
Quoting influencers is not an effective way to boost the quality of your content, but also a powerful SEO strategy. External links serve as indicators of content relevancy and attribute. Additionally, they can even attract attention from the sites you're linking that boosts engagement and links back to your content.
Encouraging your readers to leave a comment. The more comments you have on your blog posts the most text and different keywords you have on your page. This can even rank your page for more long-tail keywords. Encourage and attract your readers to comment by asking thought-provoking questions at the end or in the middle of your blog posts.
Hence, these 5 Copywriting Techniques That Affect SEO should keep in mind for you to boost the effectiveness and your SEO efforts.
Which of these do you use in your SEO copywriting or will use from the above of the tips? Let us know in the comment section below. You can even ask any queries if you have any.