Magento is an open source e-commerce platform written in PHP, which provides online merchants with a flexible shopping cart system and cloud solutions. It was released in 2008 and has gained so much popularity over the time. It has proven to be an amazing platform for all online shopping preferences.
Magento has two editions:
Magento Community Edition (CE) : It is a free version of magento which anyone can download and use. It is easily customizable and is generally used by small businesses having lesser modules. However, it is suggested to hire experienced IT firms providing magento development solutions to develop the web store.
Magento Enterprise Edition (EE) : It is the premium and paid version of magento. It is mostly used by the bigger companies for whom the Magento Community Edition is not sufficient and require more features and capabilities. This edition is loaded with plenty of advanced features and full customer support.
Magento is trending and is at the leading position amongst various e-commerce platforms. Here are some of the reasons for that.
Magento is an open source platform having a lot features that are completely free. It provides you plenty of customization and integration options.
Web Design Customization
In magento, there are lots of CSS customization options ready to use for web design. This feature makes it developer friendly as it saves considerable amount of time. It is easy to add pages and content to website.
Magento provides you different SEO solutions such as friendly URL structures and meta-implementations options along with analytics which helps your products and services to appear on Google and other search engines.
Magento is known for keeping up with mobile web design standards understanding that peoples nowadays tend to purchase thing from their smart phones. It allows you to build responsive websites having mobile phone compatibility.
Fast Loading Store
Magento is known for producing fast loading web pages. The faster website loads, the faster information can be received by the online consumer resulting into an increase in your conversion rate and sales.
Magento gives you the freedom to select any hosting solution provider of your choice. Your business is not constrained to stay with one provided hosting.
Security and Product Management
Magento comes with secure order preferences and product management options including custom reporting features. It is easy for an online store owner to protect your store and effectively manage internal access along with viewing transaction history, export reports and adding or removing items.
Multi Website Generation
Magento gives you the capability to host multiple websites under a single back-end admin panel which means, it allows you to start multiple websites or stores views that use different attributes and content. This is one of the most important and powerful features of Magento.
Currency and Language Support
Most of the current e-commerce platforms barely have options in terms of different currencies and languages. It is essential to make your site available in various languages and currencies if you want to target wide geographical audience. Magento supports all currencies and languages across the globe.
Magento gives an online store bigger space for custom integrations by allowing third party integration. It includes major web applications and payment gateways.
Magento is a boundless eCommerce platform which is known for its customization, flexibility and amazing features. Magento has made the shopping world a large scale and customizable platform with latest design trends, online store needs and security features.
Magento development services has proven to an amazing platform and grown its popularity to satisfy all shopping preferences. Moreover an any time free support is available by magento community.