The main motive of understanding your organizational specification is to build a strong, vibrant culture which is the key to achieving long-term organizational success. Who you are and what you stand for is as important as what you sell or who you provide services to. The values of an organization affect your ability to hire the best people and sell quality products or services.
A high performance culture reinforces the mission, vision statement, and values of the organization by providing a strategic alignment. Aligning the organizational culture can create the following benefits:
- Improve employee performance
- Motive and engage your employees
- Create a competitive advantage
- Improve communication
- Provide understanding of other perspectives
- Create a team environment that strives to improve the bottom-line
A successful organization supports its public or brand identity with what it actually does. This is much easier to accomplish if the organization determines that public identity by first recognizing its character, values, and strengths. The gap between values and behaviors can be lessoned by developing the strengths associated with the values or learning to value what it actually does. An at-risk organization has little or no value/strength alignment and its energy is dissipated into coping with or remediation of the problems.